Teams at Generous Brands

Coordinates influencer marketing programs, including product seeding, VIP gifting, creator sourcing, campaign execution, events, database management, agency communications, and performance reporting. Researches cultural trends and emerging platforms while maintaining creator relationships and managing multiple deadlines. Analyzes campaign metrics such as reach, impressions, engagement, EMV, and ROI to develop recaps, recommendations, and future program insights.

Design and execute creative assets across packaging, retail, trade, out-of-home, ecommerce, paid media, PR gifting, and campaigns for multiple consumer brands. Develop packaging concepts, scalable visual systems, mood boards, and brand guideline applications. Manage revisions, collaborate with project managers and stakeholders, organize assets, and deliver high-quality work on schedule across digital and print channels.

Provides category management and analytical support for CPG brands and customers. Manages syndicated data and product databases, develops customer scorecards and recurring shopper reports, analyzes POS and market trends, creates planograms, and delivers category insights. Supports sales teams and smaller accounts with assortment analysis, competitive tracking, customer presentations, and category reviews.