Teams at Health-E Commerce

Lead strategy and roadmap for two major ecommerce storefronts and a virtual care business. Own experimentation, personalization, conversion, contribution per session, checkout and mobile improvements, site operations, merchandising quality, and engineering prioritization. Manage a team of eight, develop managers, represent performance to executives, and establish an evidence-based product practice that improves measurable commercial outcomes.

Owns healthcare and telehealth operations across clinical, provider, pharmacy, fulfillment, customer support, and technology partners. Responsibilities include managing workflows and SLAs, resolving complex patient and partner issues, developing SOPs and playbooks, preparing launches, monitoring operational metrics, and building scalable processes in an ambiguous, regulated environment.

Own and scale full-funnel growth marketing for a telehealth brand. Responsibilities include paid acquisition across Meta and Google, conversion rate optimization, website experimentation, performance reporting, funnel analysis, and developing revenue-focused growth strategies. The role requires hands-on channel execution, analytical decision-making, cross-functional collaboration, and operating independently in an ambiguous, remote environment.