Teams at inBeat Agency

Own performance creative strategy for paid social accounts serving a major nutraceuticals brand. Analyze platform and creative performance data, develop testing frameworks and high-converting concepts, guide copy and execution, collaborate with design, editing, and media buying teams, present strategies to clients, and mentor junior creatives.

Own performance-driven creative strategy across paid social accounts, using research, consumer insights, platform data, and testing frameworks to develop and iterate high-converting concepts. Write performance copy, translate quantitative and qualitative feedback into creative decisions, collaborate with design, editing, and media buying teams, mentor junior creatives, and present strategy and performance rationale to clients.