Teams at Integrity Marketing Group, LLC

Build and scale the Account Management function for an insurance lead distribution platform. Own buyer retention, spend growth, account planning, outreach, KPI development, escalations, and feedback loops. Initially operate as an individual contributor, then establish the playbook, business case, staffing plan, and team structure for a future account management organization.

Own lifecycle marketing campaigns across email, in-app, SMS, push, and content cards. Plan, build (copy, HTML, designs), QA, execute, analyze A/B tests, report performance, and ensure compliance with CAN-SPAM, TCPA, and HIPAA. Maintain campaign assets, calendars, and documentation while partnering with brand and external teams.

Manage and grow enterprise Medicare and health‑insurance BPO client relationships. Serve as primary client liaison, ensure operational and contractual KPI delivery, lead business reviews, drive performance improvements, manage financials and account expansion, oversee scaling and compliance with CMS/Medicare rules, and deliver data‑driven insights and reporting.