Teams at Launch Potato

Owns Meta and TikTok paid social for auto insurance, including budget and bid strategy, margin performance, creative testing, attribution, compliance, landing-page optimization, and channel scaling. The role requires hands-on daily buying, direct accountability for contribution margin, collaboration with creative, product, compliance, and insurance leadership, and development of a repeatable paid-social playbook.

Own end-to-end data science for a priority vertical (starting with Insurance): frame business problems, build and validate models, partner with ML engineering for deployment, monitor live ROAS performance, and drive measurable revenue and lead quality improvements.

Lead end-to-end applied data science for a priority vertical (starting with Insurance), from problem framing to deployed models and live ROAS performance. Build, validate, monitor, and iterate ML models for paid media, ad ranking, recommendation, LTV and funnel optimization, partnering with ML engineering and business stakeholders to drive measurable revenue and lead quality improvements.