Teams at Launch Potato

Execute and optimize high-traffic landing page and funnel tests across devices and user journeys. Responsibilities include building A/B and multivariate tests, updating copy and layouts, QA, launch tracking, performance reporting, documenting insights, and collaborating with copy, design, media, and strategy teams. The role owns reliable execution, identifies UX friction, balances competing KPIs, and continuously improves conversion performance across lead-generation campaigns.

Build and deploy applied data science models for auto insurance carrier matching, media buying, bidding, and ad serving. Own the full modeling lifecycle, including data discovery, validation, deployment, monitoring, and adaptation to late labels, sparse sessions, feedback loops, and market drift. Partner with business stakeholders and an ML engineer to scale production models and deliver measurable acquisition and ROAS outcomes.

Owns Launch Potato’s performance management, total rewards, HR compliance, manager enablement, people tooling, and a two-person HR team. The role leads performance cycles, compensation and benefits programs, multi-state compliance, calibration, manager resources, process automation, and team development. Success requires building durable people systems, improving operational leverage, scaling alongside company growth, and personally delivering work as a player-coach.