Create and execute a multi-channel marketing strategy for integrated campaigns that leverage digital, email, events, high-value partnerships, and sales channels.
Develop and execute a plan to acquire, retain, and grow the Polly customer base.
Lead, manage, mentor, and strategically grow the marketing team. Assess talent and skill gaps and work to both grow those skills and recruit additional talent to take our marketing team to the next performance level.
Craft and evolve messaging across Polly’s value proposition, strategic positioning, brand differentiation, and technical capabilities to our customers, partners, investors and employees..
Partner with Founders to think strategically about the company's mission, product line, and business model and help craft a vision for the future of the business.
Establish and report against metric-driven goals to prove the effectiveness of initiatives.