Teams at NeoGenomics

Leads commercial education and field effectiveness programs for oncology and pathology sales teams. Designs onboarding, territory management, account-based selling, leadership coaching, CRM and analytics training, and ongoing development curricula. Partners cross-functionally with Sales, Marketing, Product, Medical, and Commercial Operations; facilitates workshops, conducts field assessments, measures training effectiveness, and translates complex clinical and business information into practical learning experiences. The role requires approximately 30%–40% travel.

Owns the technical build, deployment, testing, and optimization of email, nurture, webinar, landing page, and content distribution campaigns. Partners with marketing stakeholders to execute demand generation initiatives, manage audience segmentation and testing, prioritize campaign requests, and improve performance. The role also evaluates campaign tools, including AI-enabled technologies, to increase efficiency and effectiveness.

Develop and execute commercial marketing strategy for the pathology business. Responsibilities include audience segmentation, account intelligence, market research, segment strategy, marketing program development, rapid testing, KPI definition, budget allocation, vendor management, and partnership with Oncology Sales leadership. The role drives customer retention, expansion, brand positioning, market growth, and measurable performance across pathology modalities.