Teams at Newfold Digital

Lead omni-channel media strategy and buying across paid social, programmatic display, video/CTV and audio. Own campaign planning, creative strategy, execution, optimization, measurement and budget forecasting. Partner with analytics, BI and finance to maintain dashboards, attribution, tracking, and present performance insights to leadership. Manage agency and media partner relationships and scale influencer and new-format creative tests to drive acquisition and revenue.

Lead strategy and execution for an AI-powered website creation product. Define roadmap, vendor integrations, experience standards, and success metrics. Partner with engineering, design, legal, and GTM to drive site creation activation, publishing, and retention. Launch improvements, manage AI vendor relationships, and ensure production-ready, on-brand AI-generated site experiences.

Partner with the CFO and executive team to lead long-range planning, scenario modeling, GTM strategy, revenue and KPI ownership (MRR, retention, unit economics), capital allocation, investor/board reporting, and build high-performing finance and operations teams to drive growth and operational efficiency.