Teams at Newfold Digital

Lead Network Solutions' digital storefront strategy and execution to drive acquisition, conversion, cross-sell, retention, and revenue. Own commerce operations, merchandising, checkout, CRO, pricing, and analytics. Build and lead cross-functional teams, partner with Product and Engineering, and use experimentation and data to optimize customer lifetime value and scalability.

Executive leader accountable for paid customer acquisition and marketing-sourced revenue across the Network Solutions portfolio. Owns strategy, budget, channel performance (search, social, programmatic, affiliates, display), acquisition economics (CAC, LTV, ROAS), attribution, analytics, experimentation, and a high-performing team to scale subscription-based growth and improve long-term customer value.

Leads and develops a team of Sales Development Representatives through coaching, performance management, KPI oversight, pipeline forecasting, and sales process execution. Partners with Sales, Marketing, Revenue Operations, Enablement, and HR to improve lead routing, conversion, onboarding, staffing, and team performance. Ensures CRM compliance, supports process improvements, manages performance issues, and fosters an inclusive, high-performing team culture.