Teams at PandaDoc

Own go-to-market strategy for PandaDoc’s workflow product pillar. Responsibilities include customer research, positioning and messaging, AI narrative development, product and R&D partnership, launch planning, sales enablement, adoption campaigns, and expansion initiatives. The role sets success metrics and kill criteria, validates outcomes with data, and translates workflow automation and AI capabilities into clear customer value for business users and operators.

Leads PandaDoc’s product marketing function, including PMM team development, market strategy, positioning, AI-focused messaging, customer insight, product partnership, content strategy, sales enablement, and partner support. The role owns go-to-market execution across the product lifecycle, translating complex AI-powered capabilities into compelling narratives and measurable pipeline, revenue, adoption, win-rate, and sales-velocity outcomes. It is fully remote, US-based, and reports to the SVP of Marketing.

Own the go-to-market strategy for PandaDoc’s CPQ product, including positioning, AI messaging, campaigns, sales enablement, competitive differentiation, roadmap input, post-launch adoption, and expansion. Partner with Product, Sales, Demand Generation, and Customer Success to reach Sales and RevOps buyers, communicate ROI, accelerate pipeline, and drive customer value.