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Software
Build and manage a partner pipeline, acquire and activate channel partners, conduct outreach, negotiate partnership agreements, and maintain CRM records. Collaborate cross-functionally with sales, marketing, customer success, and product teams. Monitor partner performance metrics, report insights, and optimize channel strategy based on data and partner feedback.
Software
Leads customer marketing strategy and a customer marketing team across onboarding, engagement, retention, expansion, renewals, and advocacy. Partners with marketing, product, and customer success teams on lifecycle campaigns, segmentation, customer feedback, events, cross-sell programs, and customer stories. Owns performance metrics including retention, NPS, expansion pipeline, and advocacy, using customer and product usage data to optimize programs and report recommendations to leadership.
