People Inc.
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AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Lead packaging, operationalizing, and executing digital editorial sponsorships across brands. Partner with Brand Marketing, Account Strategy, Editorial, Video, Social, and Sales to define offerings, translate contracts into launch deliverables, manage timelines, coordinate cross-functional execution, and improve scalable processes to ensure flawless campaign delivery.
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Leads a data science team focused on customer intelligence and personalization across digital products, apps, newsletters, and marketing channels. Develops lifetime value, segmentation, retention, recommendation, attribution, forecasting, and engagement models. Owns product funnel analytics and experimentation, including A/B testing and causal inference. Partners with Product, Marketing, Editorial, Data Operations, and Engineering to translate customer behavior into product improvements, measurable growth, and scalable data capabilities.
