Teams at Project Management Institute, Inc.

Leads Marketing's data architecture, metric governance, analytical modeling, predictive modeling, experimentation, and executive performance reporting. Manages three to four analysts while remaining hands-on with advanced SQL, Snowflake data validation, dimensional modeling, cross-system reconciliation, attribution, customer analytics, and AI-assisted natural-language analytics. Partners with engineering, governance, product, and marketing teams to define data products, ensure analytical accuracy, and establish scalable measurement standards.

Leads advanced market research and consumer insights initiatives, including segmentation, conjoint, pricing, brand equity, and satisfaction studies. Advises senior leadership by translating qualitative and quantitative research into strategies for product development, marketing, innovation, and growth. Oversees agencies, synthesizes market data, presents executive recommendations, mentors researchers, and promotes data-driven decision-making across a global organization.

Owns PMI’s portfolio-wide product marketing strategy and go-to-market operating rhythm. Leads positioning, messaging, launch prioritization, content strategy, market education, competitive intelligence, regional activation, and commercialization readiness. Manages a four-person product marketing and GTM operations team while aligning product, content, sales, web, delivery, partner, legal, and regional stakeholders. Builds scalable PMM systems, integrated GTM plans, executive narratives, and measurable commercial outcomes across PMI’s product portfolio.