Teams at Purpose Brands, LLC

Design, secure, troubleshoot, and maintain data ingestion pipelines to transform raw data into modeled datasets for analysis and reporting. Build analytical data models, implement dbt, orchestrate workflows (Airflow/Astronomer/Dagster), optimize SQL, and process large-scale cloud data.

Lead martech architecture for Webflow-based sites, owning web-to-CRM funnels, tracking, experimentation, and integrations. Drive CRO, define event/data models, manage vendors (Webflow, Iterable, RudderStack), and partner with Product, Marketing, and Analytics to scale lead capture and lifecycle orchestration.

Lead strategy and delivery of employee technology across Microsoft 365 and workforce applications, focusing on usability, security, governance, vendor and license management, change management, and adoption to improve productivity and operational maturity.