Teams at Risepoint

Analyzes paid media performance across the full funnel, connecting spend and platform metrics to applications, enrollment, student lifetime value, and ROAS. Builds attribution frameworks, Databricks data pipelines, Power BI dashboards, semantic models, and advanced DAX reporting. Supports marketing mix modeling, experimentation, web analytics data quality, forecasting, governance, and workflow automation. Translates complex analytics into strategic recommendations for executive and cross-functional stakeholders.

Leads Partner Data Integrations and Operations across two teams supporting university partners. Establishes case-management, monitoring, reconciliation, service-level, onboarding, and integration standards; drives automation and process redesign; oversees SIS integrations with systems such as Slate, Banner, and Workday; advises partner IT teams; shapes data architecture and product improvements; owns strategy, KPIs, hiring, team development, and executive reporting.

Leads the MarTech product portfolio, team, vision, and roadmap to improve student-funnel conversion and marketing efficiency. Owns capabilities across DXP/CMS, SEO/AEO, CDP, marketing automation, CRM, measurement, and AI-enabled workflows. Oversees an 80-plus-site migration, platform strategy, tool selection, multi-brand scalability, experimentation, and cross-functional delivery with Marketing, Data, Engineering, and external partners.