Teams at Roo

Own Roo’s full-funnel growth strategy for independent veterinary hospitals, spanning acquisition, activation, retention, and expansion. Manage budget and channel mix, lead paid and B2B campaigns, improve first-shift conversion, develop reactivation programs, and partner across sales, product, lifecycle, pricing, brand, and analytics. Establish rigorous measurement through attribution, testing, cohort analysis, CAC, LTV, and payback metrics. Build the hospital growth program from scratch and allocate investment toward measurable business outcomes.

Lead Roo’s Canadian market, owning revenue, hospital and veterinary professional acquisition, marketplace balance, market launches, and cross-functional execution. The role begins as a hands-on sales position and evolves into hiring and leading Canada’s team. Responsibilities include launching Vancouver and Calgary, adapting products for Canada, forecasting revenue, coordinating company-wide teams, and hiring the first account manager.

Build and manage Roo’s Relief-to-Hire revenue pipeline in its CRM, establish data standards, create scorecards and forecasts, improve revenue attribution, and automate placement invoicing. The role partners with Platform, Finance, and operations teams to replace manual tracking, analyze funnel performance and experiments, expand processes to Canada, and reduce administrative work for Career Pathways managers.