Teams at Root

Lead state-based strategy for Roots auto insurance markets: analyze market performance, recommend pricing/underwriting/product changes, drive cross-functional execution, shape regulatory filings, and align internal and external stakeholders to support profitable growth.

Lead consolidation of customer email and SMS into a centralized CRM (Braze), design and optimize multi-channel customer journeys, manage deliverability and sender reputation, build segmentation and experimentation frameworks, partner cross-functionally to implement integrations and measure campaign performance.

Partner with Product Delivery leaders to lead FP&A activities: planning, forecasting, reporting, variance analysis, investment evaluation, acquisition spend tracking, and financial modeling. Provide actionable insights, support annual planning and ad hoc strategic analyses, maintain EPM tools (Anaplan), and improve FP&A processes to drive financial discipline and decision-making.