Teams at Scribd, Inc.

Lead technical direction and architecture for the Fable backend, own platform reliability (databases, CI/CD, queues, observability), run incident response and postmortems, mentor engineers, collaborate cross-functionally with product/design/ML, and build platform capabilities enabling faster, safer delivery.

Lead and scale paid social advertising across Meta, TikTok, Reddit, and emerging platforms to drive user acquisition for subscription products. Own budgets, audience targeting, structured testing, creative collaboration, AI-accelerated experimentation, analytics, attribution and incrementality work, and conversion rate optimization across landing pages. Communicate results and build reusable playbooks for the performance marketing team.

Lead the product strategy for Scribd's internal developer and agentic platforms: unify AI workstreams, own internal app/plugin/agent runtimes, translate functional needs into platform requirements, drive cross-functional adoption and metrics, and run internal rollouts and evaluation to prove impact.