Teams at The Lunar Solar Group

Support email and SMS lifecycle programs across client accounts: write briefs, build/QA/deploy campaigns and flows in Klaviyo and other ESPs, troubleshoot rendering and integrations, analyze CRM KPIs, manage tasks in the PM system, maintain client files, and advise stakeholders on CRM best practices.

Leads end-to-end programmatic strategy, campaign execution, optimization, and client management across medium to large accounts. Directly manages campaigns across major DSPs, develops audience and bidding strategies, guides measurement and testing, ensures brand safety and QA, and drives performance improvements. The role also supports business development, mentors team members, improves workflows, and partners with analytics, creative, and account teams. It is hands-on initially, with long-term responsibility for building and leading a programmatic team.

Leads and builds the company’s CRO function across onsite optimization and paid-media landing pages. The role combines hands-on experimentation, funnel and offer strategy, client communication, analytics, process development, revenue growth, and eventual team building. The director will work with paid media, creative, GTM, and leadership while creating scalable testing roadmaps, workflows, and playbooks for ecommerce clients.