Teams at Viral Nation

Execute and optimize paid media campaigns (primarily paid social) including build, trafficking, pacing, QA, daily optimizations, reporting, experimentation, creative evaluation, and supporting media planning and client calls.

Lead planning, execution, and optimization of cross-channel paid media (Paid Social primary) to meet client KPIs. Manage media-buying team, drive measurement and testing frameworks, translate data into strategic recommendations, oversee QA and onboarding, and partner with creative, analytics, and strategy teams to scale performance.

Lead cross-channel performance marketing for DTC, retail, and social commerce. Build strategies across paid social, programmatic, YouTube and Google Ads, implement deep linking and measurement to attribute sales, optimize media budgets and product feeds, manage TikTok Shop campaigns, synthesize results, and create scalable playbooks.