Teams at Wingstop

Oversee 90–125 franchised Wingstop restaurants across Colorado and Utah, serving as the primary franchisee liaison. Own portfolio P&L, operational performance, revenue growth, profitability, brand standards, and KPI results. Conduct restaurant visits, coach partners, analyze dashboards, lead quarterly business reviews, develop strategic improvement plans, and communicate best practices. Travel up to 75%, including nights, weekends, and holidays, while managing competing priorities and supporting long-term franchise success.

Leads field marketing strategy and execution across Wingstop’s Mountain-West region. Develops market and restaurant-level plans, manages local media, partnerships, sponsorships, campaigns, and new restaurant openings, and advises brand partners and operations leaders. Uses sales, consumer, competitive, and market insights to drive transactions, comparable sales, and brand relevance. Oversees recovery strategies, test-and-learn initiatives, business reviews, and local community engagement while traveling frequently throughout the region.

Leads regional and restaurant-level marketing strategy for California, translating enterprise priorities and market insights into local campaigns that increase brand awareness, transactions, and sales. Manages media, community partnerships, sponsorships, local store marketing, national campaign execution, and new restaurant openings. Partners with operations, franchisees, and cross-functional teams to optimize investments, recover underperforming markets, assess performance, and deliver business reviews. Requires substantial travel and occasional nights or weekends.