Teams at WorkSpan

Drive top-of-funnel outbound prospecting for enterprise accounts, using cold outreach and prospecting tools to qualify leads and book meetings. Collaborate with Account Executives to execute targeted campaigns, track activity in Salesforce/Outreach, and report results. Use enterprise sales methodologies to move qualified opportunities to sales execution.

Manage marketing automation operations, maintain martech stack integrations (CRM, automation, analytics), design lead scoring and journeys, build performance dashboards, and implement AI tools to optimize campaign creation, personalization, and attribution.