Suplari Acquired, AuthenticID Raised $100M, and More Seattle Tech News

August 2, 2021
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With new funding and executive hires and more on the Seattle tech scene, learn more about the latest developments from these startups. This is the Built In Seattle weekly refresh.

Suplari acquired by Microsoft. The company offers an AI-powered platform that handles analysis of enterprises’ procurement and spending data. Saving work for analytics teams, Suplari’s platform can recommend ways to save on costs, reduce risk exposure and more. Microsoft is planning to combine Suplari with its Microsoft Dynamics 365 offering to help its customers maximize financial visibility. Terms of the deal were not disclosed. [GeekWire]

Fabric made a new executive hire. Fabric aims to help brands grow with its headless commerce platform. The company just announced the addition of Karen Brewer as its executive vice president and chief marketing officer. Brewer was previously a marketing advisor for Fabric. In her new role, she will take responsibility for managing the company’s marketing organization as it pursues further growth. [PR Newswire]

Seattle Tech Quote of the Week

“Our platform is relied upon by a majority of the U.S. wireless carriers and various identity platforms to securely establish identity. Our differentiator is the significant ROI we deliver to customers, from stopping more fraud to converting more sales than our digital identity competitors.”— Jeff S. Jani, CEO of AuthenticID

AuthenticID raised $100M. Its solution works to help enterprises streamline the customer onboarding process by using AI and a machine learning-based algorithm to sort out fraudulent IDs. Following its latest injection of funding from Long Ridge Equity Partners, the company is planning to expand into new customer segments like telecommunications and financial services. [Built In Seattle]

Swiftly Systems expanded its executive team. Offering an AI-powered digital platform that helps brands grow their sales and build customer loyalty, Swiftly is pursuing growth of its own with three new additions to its executive team. Formerly of Waze, Lucy Liu is joining as the company’s first CFO. Swiftly also appointed BJ Fox, previously of Thunder, as VP of engineering and Oliver Scholz, from Microsoft, as director of product. [Swiftly Systems]

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