Teams at Brooks Running

Leads seasonal and evergreen content experiences across digital channels, retail stores, and brand-led experiences. Translates brand and product strategies into cohesive storytelling that drives engagement, conversion, and loyalty. Owns digital content experiences, taxonomy, navigation, content standards, retail toolkits, CMS enhancements, and scalable publishing workflows. Partners with marketing, merchandising, analytics, product, and regional teams to optimize performance, maintain brand consistency, and deliver customer-focused experiences.

Leads global membership campaigns and activation strategies, optimizing loyalty, personalization, lifecycle marketing, retention, and consumer engagement. Partners with regional teams, CRM, Digital Products, Technology, Analytics, and external partners to build a connected runner ecosystem. Uses consumer insights, performance data, AI, and emerging technologies to improve experiences, define KPIs, and support membership growth, engagement, loyalty, and lifetime value.

Lead complex, cross-functional product development programs and workstreams from concept through market delivery. Manage timelines, dependencies, risks, dashboards, reporting, stakeholder alignment, and decision-making. Improve program and portfolio management processes, develop scalable workflows, support resource prioritization, and facilitate milestone reviews. Partner with leadership to connect execution to strategy, resolve blockers, clarify accountability, and mentor team members within a dynamic product operations environment.