Teams at Filson

Own and optimize Filson's email and SMS lifecycle marketing in Klaviyo, including campaign planning, segmentation, automations, deliverability, A/B testing, reporting, and cross-functional coordination to drive engagement, retention, and revenue.

Own and execute full-funnel paid media strategy across Paid Social, Paid Search, Programmatic and OOH. Manage agency relationships, optimize performance against ROAS/CAC/CPP, run test-and-learn programs, coordinate creative assets, translate data into actionable insights, and align media plans with cross-functional teams for seasonal planning and growth.