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The Sr Integrated Marketing Manager leads data-driven acquisition strategies for T-Mobile’s broadband products, focusing on digital performance, campaign optimization, and cross-channel marketing efforts to drive measurable business results.
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Analyze and report advertising campaign performance for T-Mobile Advertising Solutions. Build and maintain dashboards (CTR, CPA, ROAS, conversions), produce ad-hoc analyses, support client presentations with Customer Success and Sales, communicate insights to stakeholders, and assist ad operations and management on assigned projects.
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Serve as the Agile team’s single-point Product Owner: build and prioritize team backlog, define and refine user stories and acceptance criteria, support Dev teams during sprints, accept completed stories, align with Product Management for PI planning, coordinate cross-team backlogs, and mentor other Product Owners to improve execution and quality.
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Lead architecture and deliver end-to-end Metro Billing solutions by translating business requirements into scalable designs, reviewing code, guiding engineering teams, producing architecture diagrams and documentation, mentoring engineers, and balancing modernization with legacy platform stability.
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Produce and maintain dashboards and recurring reports on app and web performance, analyze digital journeys and feature engagement, synthesize behavior and product metrics into actionable insights, partner with stakeholders on measurement, and fulfill ad hoc analysis requests to support digital product decisions.
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Design, build, and optimize agentic AI systems (ANBA) for real-time customer decisioning using prompt engineering, fine-tuning, RAG, and tool-integrated reasoning. Develop APIs, AI workflows, orchestration, and observability; collaborate cross-functionally to integrate models into production and improve customer outcomes.
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The Design System Technologist creates user experiences for digital products, producing wireframes and prototypes while collaborating with teams to align design with business goals.
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The UI Motion Designer designs user experiences and enhances digital products through wireframes, mockups, and prototypes, collaborating with teams to meet business objectives.
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Lead detection and response activities: analyze alerts and threat intelligence, serve as Incident Commander, coordinate containment/recovery, drive remediation with engineering teams, improve detection via automation and tuning, mentor teammates, and participate in on-call rotation.
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Lead hardware portfolio strategy for T-Mobile Home Internet, defining product vision, building business cases, partnering with engineering and supply chain, and driving go-to-market launches for gateways, mesh, connected home devices, and accessories across 5G and Fiber businesses.
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Provide legal and strategic counsel for enterprise data governance and privacy. Advise on data lifecycle management, records retention, defensible deletion, data minimization, inventory, access governance, and third-party data. Develop policies, training, and playbooks and support readiness for litigation, investigations, audits, and regulatory inquiries.
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Provide privacy counsel to Marketing, advising on outbound communications (TCPA, CAN-SPAM), campaign design, consent and Do-Not-Contact controls. Draft and negotiate privacy provisions, review legislation, partner with cross-functional teams and outside counsel, and use AI/tools to drive process improvements.
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Provide legal counsel on financial privacy and emerging data uses for T-Mobile's financial products and data initiatives. Advise on GLBA, FCRA, state privacy laws, conduct privacy impact assessments, draft policies and contractual provisions, support compliance programs and training, monitor legislation, and partner with cross-functional teams to enable compliant, customer-focused innovation.
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Lead pre-RFP capture strategy for priority commercial enterprise accounts, engaging customers 12–36 months before solicitation. Build C-suite and procurement relationships, lead cross-functional teams to prepare proposals, recommend pricing/partner strategies, identify upsell opportunities, and drive contract wins through strategic planning and execution.
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Lead and govern a Strategic Pursuits program to identify, shape, and win high-value commercial and public sector deals. Build repeatable pursuit lifecycles, prioritize investments, manage a multidisciplinary team, track pipeline quality, and report ROI to improve win rates and drive company growth.
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Lead strategy, development, and commercialization of telecom and home internet products. Own product positioning, pricing, go-to-market, competitive and market intelligence, FCC and third-party data analysis, financial modeling, and cross-functional collaboration with R&D and network engineering to drive adoption, forecasting, and revenue growth.
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Design, build, and own the pursuit intelligence platform integrating GovWin IQ, SAM.gov, Salesforce, and D&B. Lead API integrations, ETL/ELT pipelines, account scoring/tiering engines, and data architecture. Provide technical leadership through code reviews, coaching, documentation, and standards to support business intelligence and Go/No-Go decisioning for Pursuit & Capture.
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Lead pre-solicitation engagement and capture efforts for federal and SLED opportunities. Build agency relationships, lead cross-functional teams, develop strategic sales and teaming plans, prepare competitive proposals, escalate solution gaps, and pursue upsell opportunities to win federal contracts.
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Lead government procurement intelligence for Federal, DoD, and SLED pipelines by monitoring procurement signals, tracking contract expirations, producing actionable intelligence, and delivering executive-level presentations. Collaborate cross-functionally to inform business planning, maintain a Government Winback Calendar, coordinate strategic initiatives, and synthesize insights that influence decision-making and drive growth.
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Lead T-Mobile's fiber commercial marketing team, owning pricing, promotions, GTM launches, P&L, and channel strategy. Manage a multidisciplinary team including data scientists, translate ML outputs into commercial actions, drive subscriber growth, and present strategic recommendations to executive leadership.
