Integrated Marketing Strategist
1 week ago
Yesler's Integrated Marketing Strategist focuses on delivering tangible business results for our clients by developing integrated Go-to-Market (GTM) plans. These GTM plans may address the marketing mix, persona targeting and messaging, integration of our clients' functional areas, and/or organizational process and org structure considerations. You will be responsible for crafting the integrated execution plans that deliver prospect pipeline and revenue, and existing customer cross sell, upsell, and renewal revenue. You will also execute the development of messaging frameworks and content plans for the client's buyer personas across the new buyer and customer journeys. You possess a rare blend of B2B marketing experience that spans content strategy, marketing automation, paid media, social media, analytics, web strategy, user experience. You also have the gravitas to inspire client leadership and execution team members alike towards your strategic vision.