Creates accurate, practical technical content for developers, including tutorials, how-to guides, code-led articles, and integration resources. Translates product capabilities and technical concepts into clear content, improves discoverability across search and AI channels, and collaborates with engineering, product, documentation, and subject-matter experts to verify technical accuracy. The role also supports broader marketing deliverables and adapts content for different audiences and buyer-journey stages.

Analyze organic search and AI discovery performance, conduct keyword and competitor research, identify content and technical SEO opportunities, and translate findings into prioritized actions. Create SEO briefs, support on-page and technical improvements, collaborate with content, web, and marketing teams, and measure effects on visibility, conversions, pipeline, and revenue. Monitor AI-generated answers, citations, rankings, and positioning to improve Apryse’s developer-focused search presence.