Top Product Marketing Manager Jobs in Seattle, WA

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Lead product marketing for an AI-first compliance platform: own messaging and positioning across industries, build ICPs and personas, create sales enablement, run customer insight conversations, lead GTM for launches, and partner with content, social, events, and web to keep the story consistent.

Own technical go-to-market for AI-native cloud products and market segments. Translate complex capabilities into narratives, build demos and code, create technical content, run launches, enable sales, monitor market/competitive signals, and engage developer communities to drive adoption, pipeline, and wins.

Own product marketing for DNSid, an AI agent identity platform. Lead positioning, messaging, personas, competitive intelligence, sales enablement, pricing and packaging support, product launches, customer proof points, and go-to-market strategy. Partner with Product, Engineering, Business Development, Developer Relations, and Communications to translate technical innovation into customer value, gather market insights, and accelerate enterprise, developer, and ecosystem adoption.

Own technical go-to-market strategy for AI-native cloud product lines and markets. Develop positioning, messaging, demos, sample applications, technical content, launches, sales enablement, and executive communications. Serve as a public technical voice, measure adoption and commercial impact, monitor the competitive landscape, and mentor product marketers while establishing team standards and repeatable launch frameworks.

Drive evidence-based outbound positioning and messaging for Microsoft 365 Copilot by planning and executing scenario-based evaluations, producing comparative guidance, demos, FAQs, and field enablement. Partner with product, engineering, research, sales, and marketing to validate claims, build evaluation frameworks and scorecards, and translate findings into customer-ready content that clarifies differentiation and supports adoption.

Supports go-to-market strategy, messaging, content, market research, competitive analysis, sales enablement, and product launches for F5’s AI security portfolio. Translates technical capabilities into customer-facing materials, collaborates with sales, engineering, product management, and marketing teams, supports alliance marketing, tracks performance metrics, and represents customer feedback internally. This is an early-career role for a returning F5 intern with interest in AI and cybersecurity.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Own quarterly product launches and release programs, optimizing workflows, resources, and messaging. Partner cross-functionally with Product, Revenue, R&D, and Marketing to deliver events, collateral, positioning, and go-to-market support. Serve as product marketer for assigned products, translate technical concepts into compelling narratives, manage approvals and deadlines, and use qualitative and quantitative data to measure launch performance and improve future strategies.

Lead activation for Remitly Business by owning NCA metrics. Build experiment roadmaps, run onboarding and re-engagement programs across email, push, in-app, and paid retargeting. Design AI-native marketing systems, manage tooling and budget, collaborate with PMs and engineers, and convert data into product insights to drive customer activation.

Own go-to-market strategy and execution for YCharts data products, partnering with Product, Marketing, Sales, and Customer Success. Responsibilities include launch planning, product positioning, messaging, sales enablement, customer and competitive research, internal and external communications, and coordinating multiple concurrent launches. The role translates complex financial products and market data into clear customer value for wealth managers, advisors, and asset managers.

Develop and execute go-to-market strategies for healthcare and employee benefits products. Responsibilities include market and competitive analysis, product positioning and messaging, marketing collateral, product launches, sales enablement, cross-functional collaboration, client feedback analysis, and performance measurement. The role translates complex product capabilities into compelling customer-focused stories and supports thought leadership initiatives.

Own Agiloft’s procurement go-to-market strategy, including positioning, messaging, sales enablement, launches, content, competitive intelligence, customer insights, and analyst relations. Partner with product management to influence roadmap, packaging, and pricing decisions. Build procurement buyer business cases, develop customer advocacy, track program performance, and align product, marketing, sales, demand generation, and enablement around growth initiatives.

Develop and execute integrated go-to-market strategies for assigned markets. Responsibilities include product positioning, messaging, market and competitive research, sales enablement, demand generation, product demonstrations, marketing performance analysis, stakeholder alignment, and launch planning. The role partners cross-functionally with product, sales, leadership, and marketing teams to identify customer needs, communicate product value, support expansion into new markets, and improve product commercialization outcomes.

Lead product marketing strategy for Cents’ growing software product suite. Responsibilities include audience research, ideal customer profile definition, go-to-market planning, product positioning and messaging, launch management, sales and customer success enablement, and competitive intelligence. The role partners closely with the VP of Marketing and product team while building marketing systems and leading strategic initiatives.

Lead product marketing for Stripe’s Revenue suite, including Billing, Invoicing, Tax, and Revenue Recognition. Develop product narratives, customer insights, go-to-market strategies, demand-generation partnerships, cross-product packages, sales enablement, and commercialization plans. Collaborate with Product, Engineering, Sales, Partnerships, and Marketing teams while using data to identify opportunities and communicate technical product benefits to business and finance audiences.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Drive product marketing and go-to-market strategy across Arcadia’s energy intelligence solutions. Responsibilities include developing buyer personas, segmentation, positioning, packaging, pricing, sales enablement, competitive research, product launches, and roadmap insights. The role partners with sales, product, customer success, engineering, and customers to communicate product value, support adoption, and expand into target markets.

Develop product launch narratives and messaging that connect with customers and prospects. Create demos, case studies, webinars, campaigns, web content, and customer stories. Partner cross-functionally with product, sales, and customer success to ensure consistent positioning. Conduct customer and prospect research, identify market trends, and use data-driven insights to strengthen product marketing strategy.

Develop product messaging, positioning, collateral, presentations, blogs, launch materials, competitive battlecards, and sales enablement resources for Filevine’s AI-powered legal SaaS platform. Translate complex AI, LLM, and software architecture concepts into compelling customer-facing content. Partner with Product, Sales, Marketing, and Engineering on go-to-market execution, use-case activation, analyst relations, and win/loss analysis.

Own go-to-market strategy and launch readiness for Numa’s AI dealership product suite. Develop positioning, messaging, competitive differentiation, target segmentation, sales and customer success enablement, and repeatable launch processes. Partner closely with Product and Engineering, use the product, translate technical AI capabilities for varied audiences, track organizational readiness, and create scripts or automations to improve execution. The role requires strong technical fluency, writing, cross-functional collaboration, and comfort building structure in an evolving environment.

Leads go-to-market efforts for new products, features, and platform capabilities. Develops positioning and messaging, conducts customer and competitive research, creates sales enablement materials, and coordinates cross-functional launches with Product, Engineering, Growth, Sales, Design, and Brand teams. Translates technical cybersecurity concepts into clear customer value and market-facing stories.

Own product marketing for Sentra’s AI Data Readiness platform, including positioning, messaging, competitive intelligence, product launches, go-to-market execution, sales enablement, content, and thought leadership. Translate complex data security and AI technologies into differentiated customer value, collaborate with Product, Sales, Customer Success, and Marketing, and provide insights that improve customer engagement and business decisions.

Own ServiceNow’s product marketing strategy, positioning, messaging, and go-to-market execution for Microsoft Azure, AWS, and Google Cloud partnerships. Develop partner-specific narratives, value propositions, customer stories, sales enablement assets, demos, and field marketing programs. Lead co-innovation GTM plays from concept through pipeline attribution, align product, sales, marketing, and partner teams, provide market intelligence to product planning, and support strategic customer engagements and deals.

Own sales enablement and product marketing for cybersecurity and AI resilience solutions. Responsibilities include developing positioning and messaging, creating sales collateral, leading sales onboarding and certification programs, supporting product launches, partnering with Product and Sales, gathering field feedback, and measuring enablement effectiveness. The role translates complex technical capabilities into clear, compelling, sales-ready content and training.