Top Product Marketing Manager Jobs in Seattle, WA

Lead Picus’s cybersecurity product marketing strategy and positioning. Develop differentiated messaging, value propositions, category narratives, thought leadership, executive presentations, sales enablement, and competitive guidance. Partner with the CTO, product, research, sales, and marketing teams to translate complex security research and innovations into compelling customer-facing stories. Monitor market and analyst trends, validate messaging with stakeholders, and refresh corporate and portfolio narratives quarterly.

Own organic product-led growth for Zoom AI productivity products. Responsibilities include developing product messaging, creating and publishing demos, tutorials, social content, emails, and web copy, optimizing SEO/AEO and signup funnels, running conversion experiments, distributing platform-native content, measuring acquisition and adoption, and partnering with product, design, engineering, and marketing teams.

Supports product and category marketing strategy, campaign execution, content development, cross-functional coordination, customer and competitive insight analysis, campaign optimization, and brand-standard alignment. The role helps deliver consistent customer-focused messaging, develops marketing assets and communications, monitors performance, and provides recommendations to support product awareness, engagement, and business growth.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Own product marketing for Cyara’s agentic AI assurance portfolio, including positioning, messaging, launches, buyer research, competitive intelligence, sales enablement, technical content, and analyst relations. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline and bookings. The role begins as an individual contributor and may grow into team leadership.

Own product marketing for Cyara’s agentic AI assurance platform, including positioning, messaging, launches, competitive intelligence, sales enablement, technical content, and analyst or press briefings. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline. The role requires 5+ years of B2B SaaS or AI product marketing experience, successful product launches, strong writing and presentation skills, and experience selling to technical enterprise buyers.

Lead product marketing for Microsoft Purview’s data loss prevention capabilities. Develop positioning, messaging, launch materials, enablement, demos, and customer-facing content; analyze markets and competitors; gather customer insights; influence product strategy; and align product, engineering, sales, partners, and leadership. Represent the data security business with customers, analysts, partners, and executives while driving adoption, deployment, and usage of DLP capabilities in the AI era.

Develop and execute Microsoft’s AI adoption strategy across priority industries. Build industry segmentation, maturity models, adoption journeys, playbooks, customer guidance, evidence, ROI narratives, campaigns, workshops, and enablement programs. Partner cross-functionally with Product, Engineering, Customer Success, Marketing, Industry, and Field teams to influence strategy, launch adoption initiatives, measure outcomes, and optimize programs using customer insights, usage data, and performance metrics.

Own CoreWeave’s AI training infrastructure narrative, positioning, competitive messaging, customer evidence strategy, go-to-market approach, and sales enablement. Translate Kubernetes, scheduling, bare-metal performance, and distributed training capabilities into compelling messaging for AI research leaders, platform engineers, developers, and technical architects. Partner with technical teams on benchmarking, collaborate with Sales, Solutions Architects, and DevRel, and measure impact through deal velocity, contract value, competitive win rates, adoption, and retention.

Lead product marketing for Microsoft Entra Suite by synthesizing market, customer, competitive, and business insights to define strategy, prioritize portfolio investments, and drive go-to-market plans. Partner cross-functionally to influence roadmap, positioning, launches, enablement, and field execution to increase awareness, adoption, and revenue.

Lead go-to-market and lifecycle marketing for Okta Device Access. Own positioning, messaging, launches, field and partner enablement, customer adoption, and expansion strategies. Translate identity, authentication, device-security, and operating-system capabilities into compelling customer value. Partner cross-functionally with Product, Engineering, Sales, Customer Success, Pricing, and partners to shape commercialization, enable deployments, and measure adoption, launch performance, pipeline influence, and customer outcomes.

Lead product marketing for modern MFA, passwordless and intelligent access solutions. Build positioning, GTM strategy, launches, sales enablement, competitive messaging, and market insights to drive adoption among CISOs and enterprise buyers.

Leads product marketing strategy and execution for strategic launches, including positioning, messaging, content, customer communications, sales enablement, research, and performance analysis. Partners cross-functionally with Product, Sales, Customer Success, Pricing, and Enablement teams to drive adoption and measurable outcomes. Translates complex SaaS capabilities into compelling customer narratives and manages multiple launch workstreams.

Own go-to-market positioning, messaging, campaigns, launches, competitive analysis, and customer insight programs for AlphaSense’s Expert Call Services. Partner with product, revenue, enablement, expansion, adoption, and business teams to drive awareness, cross-sell, call volume, pipeline, revenue, and product adoption. Track performance metrics and recommend improvements as the offering evolves.

Own product marketing for PulsePoint’s programmatic and analytics products, including customer research, positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, and marketing campaigns. The role manages multiple concurrent releases, translates technical offerings for varied audiences, supports product adoption and retention, and collaborates across product, sales, and marketing with minimal oversight.

Lead product marketing for cloud data protection: define strategy and positioning, run GTM launches and campaigns, produce content and sales enablement, manage competitive and analyst relations, and partner cross-functionally to drive revenue, adoption, and market awareness.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Develop and run community growth and host activation programs for Clubhouse. Own product marketing, user communications, feature launch messaging, and scalable engagement systems. Surface and amplify hosts, conversations, and product experiences. Build systems to gather user insights, identify community needs, and influence product and marketing strategy. The role requires an experienced, creative, adaptable consumer marketer who can operate independently and use AI tools to build automations and systems.

Lead product marketing for Subsplash’s self-serve and direct-to-consumer SaaS products. Responsibilities include go-to-market execution, positioning, messaging, lifecycle optimization, funnel analytics, conversion-focused copywriting, demand generation, competitive analysis, and cross-functional collaboration with Product, Sales, Marketing, Business Development, and executives. The role focuses on improving trials, conversions, upgrades, product adoption, and revenue across multiple church technology products.

Leads global product marketing, portfolio growth, new product launches, positioning, pricing, forecasting, competitive analysis, and product performance tracking. Develops consumer-driven strategies, manages innovation and renovation initiatives, presents recommendations to senior leadership, and coordinates cross-functional teams across product insights, regulatory, finance, creative, retailers, and global markets. The role also oversees product testing, marketing claims, stage-gate processes, and annual pricing updates.

Develop and execute product marketing strategy for Salesforce’s Financial Services industry, including positioning, messaging, go-to-market plans, funnel content, customer stories, events, webinars, website pages, and sales enablement. Partner with Sales, Product, Industry Advisors, executives, and customers to drive pipeline and adoption. Use AI tools and build AI-assisted workflows while presenting at events and coaching speakers.

Owns go-to-market strategy and enablement for Global Systems Integrators. Develops partner-specific positioning, joint value propositions, solution briefs, battlecards, playbooks, training, and certification content. Supports co-marketing, demand generation, and pipeline growth through GSI channels while representing partner requirements internally. Measures partner-sourced pipeline, content usage, and enablement adoption. The role requires hands-on product marketing experience in B2B SaaS or cybersecurity, strong GSI expertise, technical storytelling skills, and cross-functional collaboration.

Lead go-to-market strategy and execution for a product line: create sales enablement (demos, plays, training), align global distribution and marketing, drive pipeline generation, produce event content, and communicate key sales updates to cross-functional stakeholders.

Develop product positioning, messaging, and go-to-market strategies for financial services. Lead launches, analyze consumer insights and competitive intelligence, create marketing and sales enablement content, maintain claims and visual libraries, and collaborate with product, sales, planning, UX, engineering, and marketing teams to drive growth and member engagement.

Own go-to-market strategy, positioning, messaging, launches, sales enablement, competitive intelligence, and customer research for Juniper Square’s fund administration business. Partner closely with Sales, Product, Customer Success, and Growth Marketing to accelerate pipeline, upsell, cross-sell, and adoption. Maintain expertise on fund administration buyers, experts, reference clients, and market dynamics while using AI tools to improve research and content production.