Top Product Marketing Manager Jobs in Seattle, WA

Lead product marketing for cloud data protection: define strategy and positioning, run GTM launches and campaigns, produce content and sales enablement, manage competitive and analyst relations, and partner cross-functionally to drive revenue, adoption, and market awareness.

Develops positioning, messaging, joint value propositions, and enablement for G2’s partnership and Buyer Intent products. Translates technical integrations and data partnerships into clear customer value, supports partner launches, creates sales and partner content, and gathers customer, market, adoption, and competitive insights. Collaborates with Product, Partnerships, Sales, Marketing, and Growth teams to improve partner adoption, remove usage barriers, and measure launch success.

Own go-to-market planning and execution for product and feature releases across multiple product lines. Develop messaging, value propositions, demos, videos, blog posts, one-pagers, launch documentation, enablement materials, and customer newsletters. Partner with Product, Engineering, Sales, Solutions Engineering, Customer Success, Support, and RevOps to translate technical features into clear customer value, coordinate launches, and maintain release velocity through scalable systems and automation.

Develop product positioning, messaging, go-to-market strategies, launch campaigns, and enablement content for Aurora’s residential solar software. Research customer needs, industry trends, and competitors to strengthen differentiation. Partner with Product, Sales, Marketing, and Account Management to drive acquisition, retention, expansion, pipeline, and product adoption. Measure campaign and launch performance using quantitative and qualitative data, while serving as a subject-matter expert on solar sales and design solutions.

Leads customer growth marketing for a B2B SaaS product by driving feature adoption, customer expansion, trial conversion, and sales enablement. Responsibilities include launch communications, adoption programs, customer stories, account-based marketing, expansion deal support, usage reporting, customer research, and positioning insights. Partners closely with Product, Customer Success, Account Management, Sales, Demand Generation, and Operations teams while using AI tools and analytics to improve content, messaging, and growth programs.

Lead adoption of Atlassian’s Teamwork Graph platform by developing positioning, messaging, go-to-market strategy, onboarding programs, enablement, and activation initiatives. Translate complex platform, data, and AI concepts for technical and business audiences, collaborate with Product, Engineering, Sales, and Customer Success, measure adoption analytics, optimize engagement programs, and represent the platform externally.

Own product marketing for Adapty’s Flow & Paywall Builder, including positioning, demand generation, ABM, paid campaigns, webinars, launches, sales enablement, and funnel optimization. Set quarterly priorities for a small GTM team, create messaging and content, monitor lead quality and conversion, and collaborate with SDRs, Sales, content, design, and performance marketing to drive pipeline.

Own product positioning, messaging, competitive intelligence, sales enablement, and launch marketing for ClassWallet’s ESA, school choice, K-12, and platform offerings. Partner with Product Management, Sales, and proposal teams; conduct buyer and user research; support product discovery; create messaging and enablement materials; and train sales leadership to drive adoption.

Owns B2B product launches end-to-end, including positioning, messaging, sales enablement, content, decks, one-pagers, website product pages, and upsell collateral. Tailors messaging to verticals, personas, and accounts; collaborates with revenue, content, design, web, customer success, and solutions engineering teams; and uses performance data and audience insights to improve marketing assets and conversion rates.

Develop product messaging, positioning, go-to-market strategies, launch plans, enablement materials, and marketing campaigns for AI-powered legal technology. Gather customer and market insights, analyze product marketing metrics, support adoption, and collaborate with Product, Sales, Customer Success, and Marketing teams to improve product-market fit and commercial performance.

Develop and execute product marketing and commercialization programs for healthcare data solutions. Responsibilities include positioning and messaging, go-to-market planning, product launches, sales and client enablement, competitive research, customer insight synthesis, RFP support, and maintaining marketing assets and processes. The role partners cross-functionally with Product, Growth, Marketing, Client Partnership, and Customer Success teams in a fully remote environment.

Own Gradial’s product marketing strategy, positioning, category creation, launches, competitive strategy, customer storytelling, sales enablement, and analyst relations. Partner with founders, product, sales, and customers to translate complex AI capabilities into compelling narratives for technical and business audiences. Build scalable messaging and customer advocacy programs while helping establish the company as a category-defining enterprise marketing platform.

Own product marketing for Escape’s application security platform, defining positioning, messaging, go-to-market strategies, launch plans, competitive research, thought leadership, and sales enablement. The role translates technical security capabilities into compelling narratives for security leaders and engineers, supports pipeline growth, and establishes scalable product marketing processes across US and European markets.

Owns Mint Mobile’s ecommerce product marketing, including on-site merchandising, promotional campaigns, landing page strategy, content hierarchy, and promotional calendar management. Partners with Marketing, Creative, Product, Analytics, and Ecommerce teams to create effective digital experiences. Uses customer insights and business data to improve engagement, conversion, revenue, campaign scalability, and speed to market.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Own product positioning, messaging, go-to-market planning, launches, sales enablement, competitive intelligence, and customer insights for LeadVenture’s used tire and service products. Partner with Product, Sales, Customer Success, Revenue Marketing, and RevOps to create differentiated narratives, launch materials, battlecards, campaigns, and proof points. The role requires strong cross-functional influence, hands-on execution, and the ability to translate complex B2B SaaS products into clear customer value.

Own the partner go-to-market strategy for Azure modernization, including messaging, positioning, partner toolkits, enablement, campaigns, events, and advisory programs. Collaborate with product, sales, partner, and field teams to increase partner capacity, capability, engagement, and Azure-driven business results. Use research, performance data, market trends, and competitive insights to optimize partner journeys, investments, and marketing programs.

Leads sales enablement strategy for Salesforce’s Customer Zero program. Develops field-ready content including decks, executive briefings, case studies, demos, scripts, and videos. Partners with sales, marketing, product, customer success, and event teams to translate transformation stories into compelling business value for different personas and buying stages. Builds scalable AI-enabled content tools, measures asset adoption and pipeline impact, and continuously improves materials based on seller feedback and performance.

Own the Agentic Security demo strategy and activation plan, translating complex security capabilities into compelling customer experiences. Partner with Engineering and go-to-market teams on launches, events, and sales enablement. Use customer, market, competitive, and business insights to guide execution, while coordinating stakeholders, content reviews, and executive engagement. The role requires technical product marketing expertise, demo development experience, strong storytelling, and the ability to manage multiple deadline-driven projects.

Own Affirm’s B2B product marketing strategy and operating systems, including merchant narratives, segmentation, go-to-market planning, measurement, revenue enablement, and merchant feedback programs. Lead ambiguous cross-portfolio initiatives from discovery through commercialization, influence product and investment priorities, align Product, Revenue, Partnerships, Analytics, and Marketing, and coach teams toward stronger collaboration and execution.

Own the Agentic Security solution narrative and messaging strategy, translating complex technical capabilities into compelling customer value. Partner with Engineering and go-to-market teams to develop messaging, content, launches, events, and executive communications across Microsoft’s security portfolio. Use customer, market, competitive, and business insights to establish Microsoft’s point of view, align stakeholders, accelerate adoption, and build preference for agentic security offerings.

Leads growth product strategy for web funnels, SEO landing pages, acquisition experiences, subscription services, and cross-sell programs. Partners with engineering, design, and marketing to improve conversion and retention through attribution tracking, funnel analytics, and zero-to-one product development. The role requires ownership of digital acquisition journeys and data-driven optimization across premium customer segments.

Build EULER’s product marketing function from the ground up. Own positioning, messaging, category narrative, product launch strategy, sales and customer success enablement, customer proof, competitive intelligence, and thought leadership. Establish launch processes, partner with executives and cross-functional teams, and measure product marketing’s impact on revenue, win rates, adoption, and expansion. This role requires strong B2B SaaS product marketing expertise and partner ecosystem fluency.

Support product marketing for Honeycomb’s observability products through messaging, positioning, launches, content, sales enablement, competitive intelligence, customer research, and performance measurement. The role partners across Product, Marketing, Sales Engineering, and Customer Success, creates technical customer-facing materials, coordinates launches, and translates complex product capabilities into accurate, useful messaging for engineers and platform teams.

Lead Vantage’s product marketing function end to end, including positioning, messaging, product launches, go-to-market strategy, competitive intelligence, content, sales enablement, customer storytelling, and analyst relations. Partner with Product, Engineering, Sales, and Customer Success to drive adoption, pipeline, and market impact for a technical FinOps platform.