Manage and optimize user acquisition campaigns across paid social, Google Search, programmatic, connected TV, radio, and podcasts. Own acquisition budgets, creative testing, landing pages, targeting, attribution, and performance metrics including CPI, CPA, LTV, and ROI. Use AI tools such as Higgsfield and Claude to accelerate creative development, analysis, reporting, and workflows while partnering with marketing, product, and analytics teams.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Build and own ARB Interactive’s creator and influencer program from zero to one. Responsibilities include sourcing and recruiting creators, negotiating partnerships, designing incentives and deal structures, managing an always-on creator community, building CRM and tracking systems, and measuring acquisition, registration, redemption, retention, and player value. The role requires hands-on outreach across major social and streaming platforms, creator development, content evaluation, and optimization of a performance-driven growth channel.