Serve as the client-facing Adobe RTCDP platform consultant: lead discovery, translate business goals into CDP use cases, define identity and activation requirements, prioritize activation strategies across channels, enable client teams, and collaborate with architects, engineers, and PMs to deliver CDP implementations that drive measurable marketing outcomes.

Lead end-to-end media strategy and planning for B2B financial services and fintech clients, designing omnichannel and ABM-driven media plans that drive account engagement, pipeline progression, and revenue influence. Define channel roles, measurement frameworks, and integration with non-paid levers; analyze performance with analytics tools to generate insights; advise clients and support new business development while partnering with activation teams.

The Personalization Manager will develop testing and personalization strategies, oversee CRO platforms, evaluate campaign effectiveness, and ensure compliance with data protection standards.