Top Marketing Jobs in Seattle, WA

Own strategy, execution requirements, performance, and optimization for revenue-focused lifecycle marketing motions, including PLG, PQL conversion, cross-sell, expansion, and reactivation. Develop customer journeys, messaging, audiences, sequencing, and success measures; align Product Marketing, Product, Sales, Legal, Analytics, and Marketing Operations; track pipeline and revenue outcomes; and optimize campaigns through testing, attribution, and data-driven insights.

Own and optimize assigned B2B customer lifecycle journeys, including onboarding, adoption, renewal, churn prevention, and reactivation. Translate strategy into campaign briefs, audience requirements, content needs, success measures, and testing plans. Partner with Campaign Operations, creative, content, and analytics teams on implementation, Marketo migration, newsletter management, reporting, and continuous improvement. Track journey performance, identify risks, communicate insights, and use AI and automation to improve execution.

Leads Motive’s internal communications strategy, narrative, and cadence across company-wide forums, executive messaging, video, Slack, intranet, email, and other channels. Advises executives, supports crisis and change communications, aligns internal and external messaging, measures employee sentiment, and improves engagement programs. The role also partners with Corporate Communications, Legal, and People teams and mentors communications talent while remaining an individual contributor.

Lead Motive’s technical SEO program across audits, crawlability, indexation, rendering, architecture, international SEO, structured data, performance, and page launches. Partner with engineering, content, product marketing, and growth teams to prioritize fixes, improve rankings and conversions, manage localized sites, and define SEO requirements. Apply AI-assisted workflows, analyze crawl and search data, resolve duplication and cannibalization, and communicate technical recommendations to stakeholders.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Lead end-to-end development and execution of digital marketing and ABM campaigns; manage the marketing automation stack; define execution strategy and technical requirements; partner with stakeholders to track KPIs, optimize performance, and support lead lifecycle, data hygiene, and workflow automation. Maintain documentation, templates, and campaign best practices.