Owns marketing operations infrastructure across HubSpot, Salesforce, lifecycle management, lead scoring, routing, data quality, reporting, and campaign processes. Builds scalable standards, automations, templates, and AI-enabled workflows for marketing execution. Partners with Revenue Operations and cross-functional marketing teams to improve systems, data governance, campaign consistency, and operational efficiency.

Build and execute integrated B2B demand-generation programs across paid media, email, web, nurture, and emerging channels. Own agency performance, campaign strategy, funnel optimization, experimentation, and pipeline outcomes. Partner with Sales, Content Strategy, Product Marketing, Events, and Marketing Operations to create cohesive buyer experiences, analyze performance data, and scale successful marketing workflows using AI.