Own Babylist’s SEO, AEO, and GEO strategy across traditional search and AI-powered platforms. Lead the organic search roadmap, technical SEO, content standards, measurement, AI-driven systems, brand search attribution, and agentic commerce initiatives. Partner with Marketing, Engineering, Editorial, Merchandising, and Partnerships to increase visibility, citations, registry signups, and revenue.

Own Babylist Media’s ad technology, inventory, yield, and offsite distribution strategy. Configure and optimize Koddi, establish capacity and prioritization rules, improve eCPM, fill, and utilization, and transition sponsorships toward CPM and self-serve buying. Lead outsourced ad operations partners, incident response, campaign delivery health, and distribution across Meta, TikTok, YouTube, Pinterest, and Babylist Connect. This player-coach role combines hands-on ad server administration, strategy, vendor management, and cross-functional communication.