Proponent Inc.

Proponent is an AI-powered platform that helps companies understand their customers through the conversations they’re already having. Sales calls, onboarding sessions, support tickets, customer interviews — we analyse them all and turn the raw language of customers into clear, structured insights.

Teams use Proponent to understand what customers need, what they struggle with, what objections they raise and how they describe their problems in their own words. Product marketing teams use these insights to sharpen messaging and positioning. Sales and GTM teams use them to understand patterns across deals. Product teams use them to identify feature gaps and opportunities earlier.

Our platform brings together natural-language processing, generative AI and UX that makes insights easy to find, easy to share and easy to act on. We integrate with the tools companies already use — CRMs, call recording platforms and support systems — so teams can get value immediately without changing their workflows.

We’re building a product that helps people make clearer decisions, move faster and stay closer to their customers as they scale.