Run and iterate reports to track the progress of our ABM sales plays to marketing and sales leaders, pulling data from Eloqua, Salesforce, Terminus, Google Data Platform, and other systems and creating weekly insights to help optimize funnel performance.
Be the go-to person for small data manipulation and simple daily reporting needs for our ABM marketing team.
Support campaign managers with ABM campaign execution, including end-to-end QA, managing intake requests (e.g. account segmentation, content uploads, emails, landing pages), and managing the marketing information database.
Identify new marketing opportunities and creative ideas to further scale ABM campaigns and improve efficiencies across all marketing channels.
Execute customer acquisition and engagement strategy and digital campaigns for paid channels (Facebook, Instagram, Pinterest, Twitter, plus emerging platforms).
Create and execute campaigns aligned with purchase journeys and continuous optimization.
Manage performance to expected ROI with an understanding of cost per acquisition, retention and lifetime value.
Create a rigorous testing strategy and backlog via test and learn approach with focus on ad formats, creative, animation, bid strategies, and audiences.
Complete and manage thorough reporting and analytics to provide in-depth analysis of channel performance through analysis of traffic, the conversion funnel, and ROI to make recommendations and implement strategies for improvement.
Analyze results across programs, campaigns and segments and make actionable recommendations for improvement.
Provide feedback to the team members creating content to optimize content and acquisition strategies.
As a Marketing Engagement Specialist, you will be responsible for engaging with customers who have questions and/or need assistance during our Self-Service checkout flow.
You will also be reaching out to and connecting with leads who have demonstrated interest in signing up for our software but abandoned the checkout process. The main customer-facing communication channels used in this role include: chat, email, phone, and text messaging.
You’ll be expected to operate a wide variety of tools (Salesforce, Drift Chat, Salesloft, Zipwhip texting app, and Microsoft Office) as well as communicate effectively and efficiently with customers in real-time. This role is part of the Marketing team but works closely with several departments at Zipwhip: Support, Billing, and the Sales Development teams.
Blue Nile operates in over 40 countries. We are looking to develop our international strategy, uncover opportunities, execute flawlessly and turn the international business into a growth engine for Blue Nile. Blue Nile is looking for an International Digital Marketing Manager – focused on Paid Search and Social, to drive International brand awareness, qualified traffic, revenue and new customers. This position requires a strong online marketing background, data driven and analytical thinking, excellent communication and cross-team collaboration skills.
This is a cross-functional role that requires close partnership across Brand/Events/Consumer Marketing, B2B marketing, Product Management, Sales, Customer Success, Legal and Analytics teams. This role requires an analytical marketer with a strong sense for methods to align advertising offerings to marketing objectives, which constantly adjust based on market conditions and feedback from customers. As an owner, you will not only define the product marketing message for new advertising solutions, you will also need to be strong in execution of the development of marketing materials, including development of sales collateral, case studies, blog posts, web page content, and research to support your key messages. Our team is growing and all of us wear multiple hats - your role will lead product marketing but also touch sales enablement, product prioritization, product development.
We are looking for an agile Senior Email Marketing Manager that will be responsible for supporting the strategic planning and optimization of our email channel. You will leverage consumer insights and machine learning models to build targeted email campaigns that span promotional, triggered, and transactional emails. The ideal candidate is data-driven, self-motivated and a creative thinker.
The Senior Email Marketing Manager is also responsible for managing a rigorous testing agenda, maintaining email list health and weekly performance read outs. This person will manage 2 Email Marketing Associates. The position is located in Seattle, WA but is temporarily remote.
The ideal candidate is a strong leader and successful product marketing manager in the threat intelligence or security sectors with experience developing product marketing strategies, defining competitive differentiators based on deep market knowledge and research, as well as a track record of creating engaging, insightful content and understanding where and how products fit into client-specific security workflows. If you want to make a big impact in a fun, established company with a start-up-like environment, and if you love threat intelligence and strategic product marketing, DomainTools is the place to be!
The Account Executive acquires new accounts through direct sales of the core identity-as-a-service solution to companies with fewer than 1000 employees across the German region. This individual will be the lead point of contact for all customer interactions and related decisions. The role requires qualification skills, ability to manage the sales process to close, including technical assessment, and expert negotiation skills.
The Director, Marketing Automation is a leader of teams and initiatives focused on driving world-class marketing automation across every customer touchpoint. This role will use your Marketo expertise to play an integral role in driving revenue growth for the company across all channels. The ideal candidate is highly skilled in constructing processes, thinking analytically, and leading teams to meet current needs as well as building to scale.
RealSelf is looking for a Senior Growth Marketing Manager to join the Consumer Marketing team. The Senior Growth Marketing Manager will be responsible for developing and executing consumer growth programs including identifying the opportunity and target audience, defining the consumer experience, refining new product and features, developing positioning, and working cross-functionally to build and execute integrated marketing campaigns.
A successful candidate must be able to work at the strategic level (interpreting consumer behavior and preferences to generate bold innovative ideas for growth) and at the tactical level (analyzing traffic and conversion data, proposing new product features, and creating new processes). This candidate will have a strong understanding of all aspects of the marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success.
In this leadership role as our Vice President of Marketing, you will oversee the existing areas of the marketing team (product marketing, content development, brand, design, PR, and demand generation). You will also work closely with the rest of the go-to-market (GTM) teams, which include sales and marketing.
There are 3 key areas of responsibility:
Growth Marketing - This is the most important area of focus in this role and where we
You're a Product Marketing Manager (PMM) who knows how to find the message in any product. You see it clearly - that crisp handful of words that boils down the complexity of your product into something compelling and unchallenged. You love understanding the competition and outsmarting their every move. You can keenly look at a market and understand how our products can be positioned to win, with the ability to seamlessly move between strategy and tactical execution. You're fascinated by experimentation, testing, and iteration. You're scrappy and unconventional. And most importantly, you know how to connect with customers.