Execute account-based marketing campaigns for strategic B2B target accounts: research accounts and stakeholders, build highly personalized multi-touch outreach and nurture journeys across email, LinkedIn, calls, and other channels, launch and optimize campaigns in HubSpot and ABM tools, measure engagement and conversion, collaborate with Sales, Outbound Growth, and Content, and run A/B tests to accelerate pipeline and re-engage dormant accounts.
REQUIREMENTS
- 3+ years of hands-on experience in B2B marketing or pipeline generation, preferably in enterprise software, SaaS, or IT services.
- Proven experience executing ABM or highly targeted B2B marketing campaigns.
- Strong understanding of the funnel.
- Planning, creating and executing campaigns aimed to account engagement, lead nurturing, and pipeline acceleration.
- Experience building and executing personalized, multi-touch outreach and nurturing campaigns across email, LinkedIn, calls and other channels.
- Excellent research skills with the ability to identify target accounts, buying committees, key stakeholders, business priorities, and trigger events.
- Experience creating highly personalized messaging for specific industries, companies, and personas.
- Hands-on experience with marketing automation and CRM platforms (HubSpot preferred).
- Comfortable launching campaigns independently, including audience segmentation, workflow setup, email sequences, landing pages, forms, and reporting.
- Data-driven mindset with experience measuring engagement, optimizing campaigns, and continuously improving conversion throughout the customer journey.
- Strong collaboration skills with Sales and Demand Generation teams to align account engagement strategies and campaign priorities.
- Experience working with sales intelligence and prospecting tools such as ZoomInfo, Clay, LinkedIn Sales Navigator, Apollo, or similar is a strong plus.
- Experience in working with and setting up ABM platforms
- Experience with intent data, account scoring, and buying signals
- Excellent written English with the ability to create concise, personalized business messaging.
RESPONSIBILITIES
- Own the execution of ABM campaigns for strategic target accounts.
- Research target companies, buying committees, key stakeholders, business initiatives, and trigger events to identify engagement opportunities.
- Develop highly personalized outreach and nurturing programs tailored to target accounts, industries, and buyer personas.
- Build, launch, and optimize multi-touch campaigns.
- Create and manage automated nurture journeys to keep target accounts engaged throughout the buying process.
- Segment audiences and build campaign workflows within HubSpot and other marketing tools.
- Continuously monitor account engagement and campaign performance, identifying opportunities to improve conversion and accelerate pipeline.
- Collaborate closely with the Outbound Growth team to ensure progression from broad market outreach to personalized account engagement.
- Partner with Sales to align on target accounts, messaging, campaign priorities, and account insights.
- Work with the Content team to translate business priorities into highly relevant campaign assets and messaging.
- Conduct ongoing A/B testing of messaging, sequences, timing, and campaign tactics to improve engagement and conversion rates.
- Identify opportunities to re-engage dormant target accounts through personalized campaigns and strategic nurturing initiatives.
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