Account Based Marketing Manager

Snapdocs is seeking a strategic and execution-focused Account-Based Marketing (ABM) Manager to drive deep engagement, pipeline growth, and revenue impact across a focused set of high-priority target accounts. This role is responsible for designing and activating highly personalized, multi-channel ABM programs in close partnership with Sales, Product Marketing, Growth Marketing, Events, and Customer Success.

The ABM Manager will own end-to-end strategy and execution for target accounts—from account selection and segmentation to campaign orchestration, measurement, and optimization. The ideal candidate blends strategic thinking with hands-on execution, strong sales alignment, and data-driven decision-making to turn account insights into measurable business outcomes. This position reports to the Director of Growth Marketing & Operations.

Key Responsibilities

• Own the ABM strategy and annual planning for a defined book of 20–30 priority accounts, aligned to revenue goals and sales priorities.
• Partner closely with Sales leadership and account owners to define account plans, buying group personas, engagement goals, and success metrics.
• Develop and execute highly personalized, multi-touch ABM programs (1:1, 1:few) across digital, content, events, and sales-enabled channels.
• Translate account insights, intent signals, and firmographic data into tailored messaging and experiences that accelerate pipeline creation and deal progression.

• Serve as the primary marketing partner to Sales for priority accounts, maintaining tight alignment on account strategy, campaign timing, and follow-up.
• Equip Sales with account-specific insights, messaging, content, and playbooks to support outreach and buying group engagement.
• Support opportunity acceleration efforts through targeted campaigns, air cover, and late-stage deal support.

Campaign Orchestration, Content, & Events

• Plan, launch, and optimize coordinated 1:1 ABM campaigns across events, email, paid media, website personalization, and direct mail.
• Design and execute account-centric event strategies, such as executive events, curated roundtables, and select opportunity-focused activations, in partnership with Field Marketing.
• Develop account-relevant assets, value narratives, and use-case-driven messaging in partnership with Product Marketing & Content teams

• Define ABM success metrics across engagement, pipeline, deal velocity, and revenue impact.
• Build and maintain dashboards to track account engagement, buying group coverage, and campaign performance.
• Continuously analyze results to optimize targeting, messaging, channels, and investment across accounts.

• Ensure accurate account targeting, data hygiene, and campaign tracking in HubSpot and Salesforce.
• Leverage intent data, enrichment tools, and automation to scale personalization without sacrificing quality.
• Identify and implement process improvements that increase ABM efficiency, scalability, and ROI.

• Strategically leverage AI to accelerate research, content personalization, campaign execution, and performance insights.
• Test and adopt emerging tools and workflows that enhance ABM effectiveness and reduce manual effort.

• 5+ years of experience in B2B SaaS marketing, with deep experience in Account-Based Marketing roles.
• Proven success owning ABM strategy and execution for a defined set of high-value accounts
• Demonstrated ownership of end-to-end strategy and delivery for hyper-personalized, high-impact account events.
• Highly results-driven, with demonstrated success co-owning pipeline, bookings, and revenue outcomes in close partnership with Sales.
  Demonstrated ownership of VIP and executive event strategy and end-to-end execution.
• Strong track record of driving measurable pipeline and revenue impact through ABM programs.
• Hands-on experience with HubSpot (required) and Salesforce (preferred), including account-based reporting and campaign management.
• Experience with ABM platforms, intent data tools, and personalization technologies (e.g., Demandbase, 6sense, or similar).
• Ability to collaborate effectively with Sales and influence without authority.
• Strong analytical skills with experience building and interpreting dashboards and performance reports.
• Excellent project management skills with the ability to manage multiple accounts and initiatives simultaneously.
• Demonstrated ability to use AI tools and automation to improve personalization, speed, and campaign performance.
• Exceptional written and verbal communication skills.
• Bachelor’s degree in Marketing, Business, or a related field.

We believe in being upfront about pay. The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones:

• Zone 1 (San Francisco Bay Area, Seattle Metro, New York City): $120,000 - $150,000

• Zone 2 (All other U.S. locations): $105,000 – $131,500

Where you land within the range depends on your experience, skills, and how you’ll make an impact in the role. In addition to base salary, this position includes equity and a comprehensive benefits package.