The Account-Based Marketing Specialist engages stakeholders in strategic accounts, develops persona maps, and executes marketing activities to generate business opportunities and support lead transitions within the sales pipeline.
The Sr. Account-Based Marketing Specialist leads strategic account development initiatives for Aledade’s highest-value prospects. The role is responsible for designing, implementing, and optimizing account-based marketing strategies that drive company growth and market expansion. This position possesses substantial authority to make high-impact decisions regarding account selection, resource allocation, campaign design, and execution with minimal oversight. The Specialist directly influences business operations through the creation of account-specific value propositions and active management of complex, multi-stakeholder sales cycles.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.
Primary Duties
- Directs the development and continuous improvement of integrated marketing campaigns, using analytical skills and market intelligence to drive operational decision-making.
- Leads comprehensive analysis of target accounts, identifying business opportunities and crafting account penetration strategies.
- Exercises authority in prioritizing accounts, allocating marketing resources, and establishing account engagement protocols.
- Independently develops content strategies and tactical execution plans tailored to complex buying committees.
- Makes strategic pivots to campaign methodologies based on objective data and market trends.
- Establishes success criteria, evaluates campaign effectiveness, and implements process enhancements that impact revenue growth.
- Identifies, engages, and maps key stakeholders using persona mapping and market research.
- Drives outreach strategies and curates content to nurture high-value prospects from initial contact through qualified opportunity.
- Shares market insights and recommendations with leadership and cross-functional teams.
- Designs, optimizes, and enforces protocols for CRM documentation, lead transitions, and collaboration frameworks that streamline business development.
- Advises and supports cross-functional teams in implementing account-based strategies, acting as a subject matter expert within the organization.
- Tracks performance against KPIs, analyzes outcomes, and reports findings to inform future strategy.
- Recommends and implements strategic pivots and process changes that impact company objectives and market share.
Minimum Qualifications
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field.
- At least 6 years of experience in sales, business development, or related roles in the healthcare industry.
- Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments.
Preferred knowledge, skills, and/or abilities
- Demonstrate a strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models.
- Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships.
- High level of organization and time management skills, enabling effective prioritization in a fast-paced environment.
- Experience with CRM systems like Salesforce and Sales cadence software like Outreach, with proficiency in managing relationships and measuring success
- Proactive and adaptable approach, thriving in dynamic and evolving market landscapes.
Physical Requirements
- Must carry a valid driver’s license and be able to drive within assigned territory
- Must be able to travel via plane when needed
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
- Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
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