Manages a 300–400-account B2B client portfolio for legal marketing solutions. Responsibilities include renewals, upselling, consultative selling, cancellation retention, onboarding, client relationship management, marketing recommendations, performance analysis, forecasting, and revenue target attainment. The role requires Salesforce usage, strong communication and negotiation skills, and a focus on client growth and retention.
Account Manager – Martindale-Avvo
At Martindale-Avvo, we’re more than just a company — we’re a team of forward-thinkers, creatives, and industry experts passionate about transforming the legal marketing landscape. As a leading provider of legal marketing solutions, we empower attorneys to showcase their firms and connect with clients at their point of need. With decades of industry leadership behind us, we foster a culture rooted in collaboration, integrity, growth, and continuous learning.
When you join Martindale-Avvo, you become part of a diverse, high-performing community united by a shared commitment to excellence and innovation.
About the Role: Martindale-Avvo is seeking a driven, self-starting Account Manager who is competitive, confident, and consultative. This role is responsible for managing, growing, and retaining an existing book of business while delivering exceptional client service. Account Managers act as trusted advisors to law firm clients, helping them maximize the value of their digital marketing investments while driving revenue growth and minimizing churn.
This is a sales-focused, base + commission role with significant opportunity to expand your account list and earnings.
What You’ll Do:
- Manage an assigned book of business (approximately 300–400 accounts), serving as the primary point of contact for clients.
- Identify, pitch, negotiate, and close upsell and renewal opportunities across Martindale-Avvo products and services.
- Meet or exceed monthly revenue, upsell, and churn-reduction targets.
- Proactively handle and save customer cancellation inquiries through consultative problem-solving.
- Onboard and manage new customer accounts as assigned.
- Provide strategic, data-driven marketing recommendations to help clients optimize their profiles, advertising, and overall digital presence.
- Analyze performance metrics, historical trends, and reports to recommend growth opportunities and improve customer outcomes.
- Build and maintain long-term, high-level client relationships rooted in trust and value.
- Maintain high activity levels and accurate sales forecasts using Salesforce and internal tools.
- Develop deep expertise in Martindale-Avvo products, online marketing trends, and competitive offerings to confidently address objections and position solutions.
- Deliver a consistently high level of professionalism while complying with all company policies and ethical sales standards.
What You Bring:
- Bachelor’s degree or equivalent work experience.
- 2+ years of successful B2B sales experience in a solutions-oriented environment; digital marketing experience is a plus.
Strong consultative selling, negotiation, and closing skills (phone sales experience preferred). - Excellent written and verbal communication and presentation skills.
- Tech-savvy with experience using Salesforce, Google Workspace, and other business tools.
- Proven ability to build customer loyalty and long-term relationships.
- Exceptional organizational, time-management, and attention-to-detail skills.
- A positive, competitive mindset with a strong work ethic and desire to succeed.
Compensation & Benefits:
- This role starts at a base of $50,000, plus commission
- 3 weeks of paid vacation, sick time, and paid holidays
- Medical, dental, and vision coverage. Life insurance
- 401(k) with company match
- Commuter benefits, where applicable (including an ORCA card for Seattle employees)
- Voluntary benefits, including pet, home, and auto insurance
- Accessible, transparent leadership and employee recognition programs
- Casual dress code
- The Seattle office is dog-friendly and offers free snacks
Martindale-Avvo is an Internet Brands Company
About Internet Brands:
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.
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