AMER Field Marketing Lead

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce’s Global Public Sector Field Marketing team is seeking a strategic, results-oriented Field Marketing Campaign Lead to support our AMER Public Sector, Education, and Nonprofit businesses. In this role, you’ll lead campaign execution and channel optimization in close partnership with our Email, Paid Media, and Webinar teams. You’ll collaborate with Field Marketing leaders to refine customer journeys for each line of business—delivering targeted content, events, and experiences that drive Marketing Driven Pipeline (MDP). We’re looking for an execution-focused marketer who thrives in a collaborative, fast-paced environment, translates insights into action, and is motivated by mission-driven impact. If you’re passionate about integrated marketing and love seeing your work fuel measurable pipeline growth—we’d love to connect.Job Overview:Salesforce’s AMER Public Sector, Education & Nonprofit Field Marketing team is seeking a strategic, results-driven Campaigns Lead to drive high-impact marketing across Email, Paid Media, and Webinar channels. This role is critical to executing campaigns that generate Marketing-Driven Pipeline (MDP) and advance pipeline maturity across our mission-focused segments.You’ll lead end-to-end campaign execution while serving as a performance partner to our channel teams—helping optimize content, targeting, segmentation, and channel mix to maximize impact. Success in this role depends on strong collaboration with the Global Center of Excellence (COE), Field Marketing, and Sales to elevate the effectiveness of our programs and drive measurable results.Key Responsibilities:

• Lead end-to-end execution of multi-channel campaigns—including email, paid media, and webinars—across AMER Public Sector, Education, and Nonprofit segments.
• Act as a strategic partner to email and paid media teams by providing insights on content performance, segmentation, and timing to improve campaign ROI.
• Collaborate with Field Marketing leaders to design and develop custom nurture email campaigns that align with campaign objectives, target audience needs and content strategy. 
• Analyze performance data to identify opportunities for A/B testing, audience refinement, and creative optimization.
• Work closely with the Center of Excellence (COE) and channel owners to ensure toolkit adoption, drive channel alignment, and support integrated campaign planning.
• Uphold high standards of execution by following established marketing processes and applying channel-specific best practices.
• Build scalable, repeatable workflows to streamline campaign launch and optimization—prioritizing speed, accuracy, and impact.
• Partner with analytics teams to measure performance across channels and deliver actionable insights to stakeholders.

Required Skills & Experience:

• 5 - 7 years of experience in campaign management, marketing operations, or demand generation
• Expertise in email marketing, paid media and webinar execution
• Proven experience in optimizing marketing channels, including segmentation, audience targeting, testing frameworks, and message personalization
• Strong analytical mindset with the ability to translate performance data into strategic recommendations
• Excellent communication and collaboration skills with the ability to influence across teams
• Public Sector, Education, or Nonprofit marketing experience strongly preferred

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Posting Statement

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $138,800 to $190,900.For Washington-based roles, the base salary hiring range for this position is $127,200 to $174,900.

For California-based roles, the base salary hiring range for this position is $138,800 to $190,900.

For Illinois based roles, the base salary hiring range for this position is $127,200 to $174,900.