Analyst

Analyst

Analytics Team

Full time, Exempt

masterworks.agency

About Masterworks

Masterworks Agency is a leading fundraising and marketing agency serving Christian nonprofits. Through nearly four decades of nonprofit change and innovation, we’ve co-designed and executed faith-based fundraising strategies with nonprofits and ministries of every size. We leverage a multi-channel approach to ensure the strategic goals of our clients are accomplished, and we do so with innovation, collaboration and passion. 

About the Role

We are seeking a highly motivated and data-driven Analyst to join our team. This role is crucial for maximizing our impact, understanding the performance of the work we do with our clients, and accurately forecasting results for the purposes of good strategy and effective planning. The ideal candidate will be a powerful communicator, good teacher, and a detail-oriented problem-solver with a strong analytical background and a passion for our mission. You will work closely with our clients and the Strategy and Client Service teams to analyze overall trends in our clients’ data, forecast client revenue, evaluate performance, and, most critically, communicate clearly, winsomely, and provide actionable insights and recommendations in both in-person meetings and written communications.

Primary Responsibilities

• Prepare and deliver presentations and reports summarizing key findings, insights, and revenue projections to present to clients. 
• Analyze marketing performance across all of our efforts (digital media, website, email, direct mail, telemarketing, text, radio, etc).
• Utilize and improve reporting dashboards to track key metrics (response rates, conversion rates, cost per acquisition, return on investment, etc).
• Analyze A/B testing and other experiments to optimize campaign elements messaging, creative, targeting, etc).
• Identify trends and patterns in a client’s donor behavior to inform marketing strategies.
• Provide data-driven recommendations to improve effectiveness and maximize comprehensive ROI.
• Collaborate with the Agency teams (Client Service, Strategists, and Creative Directors)  to develop and implement new strategies based on data insights.
• Analyze donor segmentation and targeting strategies to identify opportunities for improvement.
• Collaborate with the Strategy and Client Service teams to develop revenue projections based on historical data, campaign performance, and market trends.
• Understand and apply digital media attribution models to accurately assess performance across digital channels.
• Stay up-to-date on best practices in marketing, data analytics, data science, digital marketing attribution, and revenue forecasting.
• Contribute to special projects as needed.

Position Requirements

• Strong interpersonal skills, including the ability to effectively communicate and persuasively provide recommendations to diverse audiences.
• Excellent communication and presentation skills, both written and verbal.
• Ability to present findings and engage with clients on what their data means, taking a complex set of ideas and distilling it down.
• Strong interest in serving Christian clients and a commitment to our mission.
• Ability to work independently and as part of a team in a fast-paced environment.
• Detail-oriented and highly organized.
• Analytical thinker with the ability to discover hidden insights or complex patterns through a combination of quantitative and qualitative analysis techniques.
• At least 5-7 years of experience in a marketing analyst role. Experience in the direct response marketing or the nonprofit vertical is a plus. 
• Strong analytical and problem-solving skills with the ability to manipulate and interpret large datasets.
• Demonstrated understanding of digital media attribution and performance evaluation.
• Ability to build revenue projections and  financial forecasting. 
• Ability to travel 30% of the time. 

Technical Competencies

• Experience with BI platforms. Experience with Looker, Masterworks’ primary analysis tool, is a plus.
• Experience building compelling data visualizations.
• Experience using SQL to perform data manipulation and analysis.
• Experience with digital marketing platforms (e.g., Google Ads, Facebook Ads Manager).
• Experience with CRM systems (e.g., Salesforce, Raiser's Edge) is a plus.

Educational Requirements

• At least a Bachelor's degree in Marketing, Business, Finance, Statistics, or a related field or equivalent work experience (5+ years of experience in a data-driven marketing role, demonstrating the skills and knowledge outlined above, may be considered in lieu of a degree).
• Data, analysis, and statistics background, skills, and tools knowledge.

Benefits

• Opportunity to make a real difference through our work with our clients. 
• Competitive salary and benefits package.
• Collaborative and supportive work environment.
• Potential for professional growth and development.