Optimum Logo

Optimum

Area Marketing Director

Job Posted 10 Days Ago Posted 10 Days Ago
Be an Early Applicant
Hybrid
Greenville, NC
Senior level
Hybrid
Greenville, NC
Senior level
The Area Marketing Director will develop go-to-market strategies, leverage data for local growth, build community relationships, and oversee marketing budgets.
The summary above was generated by AI
Job Summary
As the Area Marketing Director, you will be responsible for understanding market dynamics and insights to deliver marketing strategies and tactics to drive our market growth plans, with a focus on driving local sales growth while minimizing churn. You will be the marketing lead for one of our five Optimum areas and report to the Area VP General Manager. You will serve as an extension to several cross functional teams to ensure the success of your region and serve as primary interface for your region as it relates to Marketing. You will be expected to navigate a highly matrixed structure and have the unique opportunity to help build out a new team structure to drive our business forward.
Responsibilities
-Responsible for understanding the competition within respective area/region/market and developing go to market strategies in partnership with Corporate Growth/Marketing teams to drive local market share growth
-Leverage data to develop marketing strategies, such as understanding connects and disconnect trends by market to develop acquisition, base and retention strategies
-Develop Hyper-Local campaigns to effectively position Optimum in the communities we serve
-Support the Area VP GM with forecasting and diagnosing consumer growth trends within the area/regions/markets
-Develop and strengthen community and customer relationships through sponsorships, customer events, etc.
-Partner closely with key cross functional partners to achieve business performance goals (market share growth, financial, sales and fulfillment metrics, and customer and employee experience performance).
-Partner closely with shared services and corporate teams to relay local insights to drive macro strategies and own the local execution of marketing strategies and tactics
-Ensure alignment with brand standards across all marketing tactics and local touchpoints
-Oversee budget for marketing activities and measuring success and return on tactics
Qualifications
-Bachelor's degree in marketing, communications, advertising, or equivalent experience
-5 - 7 years of marketing/advertising agency experience
-Telecommunications or other media/entertainment industry experience strongly preferred
-Demonstrated success in driving business performance through marketing strategies
-Strong business acumen, analytical ability and relationship building skills (both internally and externally)
-Demonstrated ability to communicate and partner cross-functionally to achieve common goals
-Excellent verbal and written communication skills and can successfully navigate a matrixed organization to drive results
-Ability to excel in a highly pressured environment.
Nearest Major Market: Raleigh
Nearest Secondary Market: Rocky Mount

Top Skills

Budget Management
Customer Relationship Management
Data Analysis
Marketing Strategies

Similar Jobs at Optimum

2 Days Ago
Hybrid
Hendersonville, NC, USA
100K-100K
Junior
100K-100K
Junior
AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
As a Small to Medium Business Account Executive, you will engage with businesses to provide connectivity solutions, generate leads, close deals, and deliver exceptional customer experiences.
Top Skills: Crm SystemsPos Systems
4 Days Ago
Hybrid
Greenville, NC, USA
Mid level
Mid level
AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
The Regional Sales Manager oversees a sales team, manages sales activities, recruits AEs, and provides market feedback, ensuring objectives are met.
Top Skills: ExcelMicrosoft PowerpointMicrosoft Word
4 Days Ago
Hybrid
Hendersonville, NC, USA
Mid level
Mid level
AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Manage MDU sales and retention programs, develop competitive strategies, oversee reporting and auditing systems, and train sales staff to enhance customer base efficiently.
Top Skills: Altice Usa Order Entry SystemMdu Database

What you need to know about the Seattle Tech Scene

Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.

Key Facts About Seattle Tech

  • Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Amazon, Microsoft, Meta, Google
  • Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Madrona, Fuse, Tola, Maveron
  • Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account