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Barkley

Associate Director, Analytics

Job Posted 6 Days Ago Reposted 6 Days Ago
In-Office or Remote
6 Locations
Senior level
In-Office or Remote
6 Locations
Senior level
The Associate Director, Analytics oversees a team to develop data-driven solutions, ensuring insightful reporting and client collaboration, while enhancing analytics processes.
The summary above was generated by AI
We are seeking an experienced and strategic Associate Director, Analytics to lead a team of analysts and drive the development of data-driven solutions that support media effectiveness and business growth. You’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization. This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients.

Key Responsibilities:

· Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position. Use this information to measurement frameworks and reporting roadmaps

· Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques

· Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).

· Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques

· Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes

· Present reports, POVs and other materials to clients on a regular basis over the phone and in person

· Manage a team of analysts, providing mentorship, technical guidance, and career development support.

· Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.

· Ensure data accuracy, integrity, and consistency across deliverables.

· Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

· Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.


Qualifications:

· Degree (or equivalent experience) and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

· Knowledge of agency-side media campaign planning and execution process is desirable, but not required

· Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.

· Strong knowledge of media metrics, campaign performance evaluation, attribution modeling, and A/B testing.

· Solution development: analytic skills, critical thinking and clarifying strategic or operational issues as relates to data and analytics. Problem-solving skills to drive issues resolution.

· Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

· Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management

· Comfortable working in ambiguous situations

· Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus

The annual gross base salary range is $84,000 - $120,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K. 

BarkleyOKRP’s Commitment to Diversity & Inclusion
  • We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive. 
  • BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC. 

Top Skills

Excel
Power BI
SQL
Tableau

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