Omnicom Media Group
Associate Director, Cross-Channel Planning
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Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Overview
The Associate Director, Integrated Media Planning (AD) acts as a marketing partner with our client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the ‘expert’ on their clients’ business, a leader within the planning community and liaison between senior management and junior team members. The AD contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels. The AD is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture. They demonstrate a strong working knowledge of media across all channels and are data driven in their approach. The AD should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs.
Qualifications
- 5-7 years of media planning experience with strong agency background
- Mediatools, comScore, Nielsen NMI, Clear Decisions (MRI, Simmons, Scarbourgh), GWI (Global Web Index), Office (Office, Excel, PowerPoint)
- Experience managing 2+ direct reports
- Track record of cultivating and maintaining trusted client relationships
- Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
- Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
- Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
- Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
- Expert level media math skills
- Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
- Strong comfort level with data, analytics, and measurement
- Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
- Comfortable working in a fast-paced, dynamic environment
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$100,000—$125,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Beauty Co Lab is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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