Associate Director, Lifecycle Marketing

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment.

Deck of Scarlet: Clean beauty redefined with bold, innovative cosmetics.

Confessions Of A Rebel: Provocative and gender-free fragrances designed to excite and inspire.

Goodhabit: Clean, conscious skincare that protects against blue light and modern stressors.

Sanctuary: Playful, eco-conscious fragrances inspired by wildlife and natural habitats.

Drift: Elevated air-care products blending bespoke scents with beautiful design.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are—we’re excited to meet you.

Associate Director, Lifecycle Marketing

The Associate Director, Lifecycle Marketing, reporting into the Director of CRM, will be responsible for leading strategies that drive engagement, retention, and customer lifetime value across Scentbird’s portfolio of brands. This role will own the active user lifecycle, including onboarding, retention, and churn reduction strategies, as well as upsell and cross-sell initiatives designed to maximize customer value. The ideal candidate brings a blend of strategic vision, hands-on execution, and deep lifecycle marketing expertise in a subscription or e-commerce business.

What You’ll Be Responsible For:

• Develop and lead lifecycle marketing strategies focused on onboarding, retention, and maximizing LTV.
• Create, test, and optimize upsell and cross-sell programs across multiple brands.
• Partner with the Director of CRM to build long-term retention strategies and identify growth opportunities within the active customer base.
• Collaborate with analytics, product, and creative teams to uncover insights, identify customer pain points, and design data-driven programs.
• Lead the creation and optimization of automated workflows across channels (email, SMS, push, and in-app).
• Own lifecycle reporting, tracking key retention metrics, churn drivers, and program ROI, and translate findings into actionable recommendations.
• Serve as a key point of contact for cross-functional partners on lifecycle and retention initiatives.
• Provide mentorship and guidance to team members to ensure best-in-class execution.
  

What We’ll Love About You:

• You’re data-driven and customer-obsessed, with a proven ability to turn insights into impactful lifecycle programs.
• You think strategically but aren’t afraid to roll up your sleeves and dive into execution.
• You have strong leadership and collaboration skills, and you thrive in a cross-functional environment.
• You’re comfortable owning KPIs and presenting lifecycle strategy, performance, and insights to senior leadership.
• You are detail-oriented and pride yourself on exceptional execution and follow-through.
  

What You’ll Need to Have:

• 6–8 years of relevant experience in CRM or lifecycle marketing, ideally in a B2C subscription or e-commerce business.
• Proven track record in retention, churn reduction, and LTV growth.
• Strong experience with upsell, cross-sell, and onboarding programs.
• Experience with an enterprise-level ESP/CRM platform (Iterable, Klaviyo, Sailthru, or similar).
• Strong understanding of automated workflows, segmentation, and dynamic content personalization.
• Solid knowledge of lifecycle and retention metrics, with experience translating data into strategy.
• Basic HTML/CSS knowledge a plus.
• Strong project management skills (experience with JIRA a plus).
  

What You’ll Love About Us:

Competitive base compensation

Bonus program

Remote first
Paid Time Off
Wellness Days
Volunteer Time Off
401k with Company Match
Medical, Dental, and Vision Benefits
Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
Complimentary Scentbird Membership
A fun, creative, and energetic work environment