Lead paid media strategy and client relationships for franchise portfolios. Manage and develop a team of strategists, oversee campaign performance across search, social and programmatic channels, drive revenue growth and retention, ensure best practices and process improvements, and serve as primary corporate contact for assigned franchise brands.
Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services.
Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth.
Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family.
The Associate Director, Paid Media is a key leader responsible for overseeing client relationships, serving as a corporate contact for franchise brands, and guiding internal paid media strategy. This role involves managing direct reports and collaborating with Directors to ensure revenue growth and retention across a portfolio of franchise accounts/brands.
Responsibilities:
● Strategic Leadership: Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands.
● Corporate Point-of-Contact: Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands.
● Team Leadership & Development: Supervise several direct reports, actively pursuing their growth and learning opportunities. Conduct regular check-ins, performance reviews, PTO approval, and professional development planning. Share performance notes with Directors.
● Revenue Growth & Retention: Collaborate with Directors/ Senior Directors to retain and grow franchise network revenue by guiding their team. Regularly review network revenue and churn with Directors.
● Cross-functional Support: Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery.
● Franchise Network Performance: Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands.
● Strategic Oversight: Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance.
● Process Improvement: Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation.
● Client Satisfaction: Lead client relationships, proactively identifying and communicating account issues and growth opportunities. Escalate rare client satisfaction concerns to Directors.
● Corporate Point-of-Contact: Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands.
● Team Leadership & Development: Supervise several direct reports, actively pursuing their growth and learning opportunities. Conduct regular check-ins, performance reviews, PTO approval, and professional development planning. Share performance notes with Directors.
● Revenue Growth & Retention: Collaborate with Directors/ Senior Directors to retain and grow franchise network revenue by guiding their team. Regularly review network revenue and churn with Directors.
● Cross-functional Support: Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery.
● Franchise Network Performance: Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands.
● Strategic Oversight: Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance.
● Process Improvement: Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation.
● Client Satisfaction: Lead client relationships, proactively identifying and communicating account issues and growth opportunities. Escalate rare client satisfaction concerns to Directors.
Required Experience & Qualifications:
● 5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads.
● 2+ years of client-facing experience, preferably in an agency setting.
● 1+ year of direct people management experience.
● Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month)
● Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.).
● Deep understanding of B2B and/or B2C marketing funnel strategies.
● Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution.
● Google Ads certifications and other relevant paid media platform certifications.
● Bachelor’s degree in marketing, business, or a related field preferred.
● 2+ years of client-facing experience, preferably in an agency setting.
● 1+ year of direct people management experience.
● Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month)
● Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.).
● Deep understanding of B2B and/or B2C marketing funnel strategies.
● Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution.
● Google Ads certifications and other relevant paid media platform certifications.
● Bachelor’s degree in marketing, business, or a related field preferred.
Preferred Skills & Attributes:
● Strategic Leader: Strong ability to define and guide paid media strategy.
● People Manager: Proven success in leading, coaching, and developing teams.
● Client Advocate: Skilled at managing high-level client and corporate relationships.
● Results-Driven: Focused on revenue goals and performance metrics.
● Collaborative: Works effectively across internal teams and with Directors/Senior Directors.
● People Manager: Proven success in leading, coaching, and developing teams.
● Client Advocate: Skilled at managing high-level client and corporate relationships.
● Results-Driven: Focused on revenue goals and performance metrics.
● Collaborative: Works effectively across internal teams and with Directors/Senior Directors.
Performance in this role will be evaluated based on:
● Client satisfaction and retention for managed accounts.
● Timely and effective escalation of client concerns.
● Contribution to meeting and exceeding client performance goals.
● Quality of collaboration with Account Associates.
● Efficiency and accuracy across a high volume of accounts.
● Timely and effective escalation of client concerns.
● Contribution to meeting and exceeding client performance goals.
● Quality of collaboration with Account Associates.
● Efficiency and accuracy across a high volume of accounts.
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