Audience and Events Marketing Manager

Audience Development & Community Building

Build and grow the Summit audience through relationship-driven outreach, founder recruiting, strategic partnerships, alumni engagement, and targeted marketing campaigns

Pull attendee history and lifecycle data from HubSpot, deduplicating across internal lists, and coordinating high-touch invite campaigns 

Partner with the Sales and Partnership team to expand audience acquisition through referrals, ecosystem partnerships, and new growth channels

Cultivate year-round relationships with alumni, partners, referral sources, and ecosystem leaders, while serving as a trusted ambassador for WaitWhat's experiences

Marketing Strategy & Campaign Execution

Own the Summit marketing calendar, including registration campaigns, promotional pushes, partner activations, and audience growth initiatives

Develop integrated marketing campaigns across email, web, social, newsletters, and paid channels—from strategy and messaging through creative briefs, production, and execution

Manage the internal review and approval process for campaign materials, exercising judgment on when to escalate to senior leadership

Track campaign performance and conversion metrics, continuously optimizing messaging, segmentation, and audience acquisition strategies

Attendee Experience & Communications

Own attendee communications across the full event lifecycle, from registration confirmation through post-event follow-up, developing communication strategies that create a premium attendee experience

Serve as WaitWhat’s primary point of contact for Summit attendees, providing prompt, polished, and high-touch customer service to executives and founders

Coordinate communications across speakers, partners and operations.  Gather attendee feedback through post-event surveys and translate insights into improvements for future experiences

Registration & Marketing Operations

Own HubSpot and registration operations, including workflows, automation, billing, reporting, discount codes, and attendee lifecycle management

Oversee data integrations between HubSpot and event platforms, including attendee data pushes, badge category assignments, and on-site check-in readiness

Triage escalated customer service inquiries from the contract support team, resolving registration and application issues through HubSpot due diligence

Build reporting dashboards and provide regular insights on audience composition, pipeline health, conversion rates, and registration trends

Continuously improve systems, workflows, and operational processes to support future growth

Requirements

6+ years of experience in audience development, event marketing, growth marketing, or community building, with a demonstrated track record of building and growing communities for high-profile in-person events; background in media, content, or entertainment industries a plus

Strong relationship-building instincts and proven ability to drive event registration and attendance through a blend of high-touch outreach, strategic partnerships, and data-informed marketing campaigns

Expertise with HubSpot, CRM strategy, segmentation, workflow automation, and data-driven campaign optimization

Strong editorial and copywriting skills with the ability to craft compelling, audience-appropriate messaging across channels, from executive-facing invitations to broad promotional campaigns

Proven ability to manage complex, multi-stakeholder projects with competing deadlines and shifting priorities; you are exceptionally organized, detail-oriented, and comfortable holding others accountable to timelines

Familiarity with event technology platforms and comfort managing data flows between CRM and event registration systems

Executive presence and exceptional communication skills, with experience working alongside senior leaders, partners, and high-profile talent.

Personal interest in entrepreneurship, business leadership, innovation, and emerging technologies

Comfort operating with a high degree of autonomy in a lean, distributed team; you know when to make the call and when to flag it

Creative problem-solving instincts; you are undeterred by ambiguity and energized by building processes where none exist