Lead product and trade marketing for Astro PayTV: define GTM strategy across ATL/BTL/online/on-ground, align stakeholders, manage campaign rollouts, measure performance, drive partnerships and continuous improvement, and act as project manager for initiatives and business plans.
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
- Lead in alignment among stakeholders and partners for product marketing (ie: Astro PayTV) brief.
- Lead in GTM strategy for product marketing (ie: Astro PayTV) from ATL, On Ground, Online to BTL
- Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
- Provide leadership in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results.
- Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
- Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
- Acts as project manager and point of contact for all product marketing (ie: Astro payTV). This includes the preparation of project and business plans and timelines.
REQUIREMENTS:
- Working experience in marketing communication/trade marketing
- Excellent writing skills in English
- Good communication skills in English and BM
- Good analysis of campaign performance marketing for digital and social
- A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.
Similar Jobs
Professional Services • Real Estate • Consulting
Join a 24-month structured graduate programme to develop project management skills on property, infrastructure and construction projects. Support project delivery by producing plans, monitoring progress, managing time/cost/quality processes, tracking changes, liaising with stakeholders, coordinating meetings and producing reports, while receiving accredited training, mentorship and practical on-the-job experience.
Blockchain • Fintech • Software • Cryptocurrency • Metaverse
Early-career Product Manager in analytics/strategy focusing on behavioral data analysis, A/B testing, funnel diagnostics, and recommendation ranking optimization. Produce strategy docs and PRDs, collaborate with algorithm teams, develop labels/taxonomies, and deliver actionable insights from experiments and data extraction.
Top Skills:
A/B TestingData WarehousesExplore-Exploit)PandasPythonRecommender Systems (Ctr/CvrSQL
Blockchain • Fintech • Software • Cryptocurrency • Metaverse
Support Binance Academy by building and maintaining university and student organization partnerships, organizing campus events (workshops, hackathons), managing a student ambassador program, developing crypto/web3 educational content, and coordinating outreach with local Binance teams to boost adoption and participation.
Top Skills:
BlockchainCryptoWeb3
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
